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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency rostersMarketing operations
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Agency remuneration & contractsMarketing operations
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Diversity & Inclusion
Survey: DEI in Content Production
WFA member survey exploring company maturity and practices related to DEI in content production.
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Agency rostersMarketing procurement
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WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).
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Marketing procurement
Benchmark: Recommended social media agencies in South-East Europe
WFA member benchmark on recommended social media agencies in South-East Europe.
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CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology
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WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
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An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How…
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Agency review & pitchingMarketing procurement
Benchmark: Recommended PR agencies
WFA member benchmark on recommended PR agencies
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Agency review & pitchingMarketing procurement
Benchmark: recommended adaptation/translation agencies
WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…