Posts about Agencies & Partners

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  1.    Agencies feel more comfortable being honest with clients, WFA research
    Agency evaluation & performanceAgency remuneration & contracts

    Agencies feel more comfortable being honest with clients, WFA research

    But too many soft KPIs and “the wrong KPIs” are a rising concern

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  2.    Client-agency performance evaluations: 2022 update
    Marketing procurement

    Client-agency performance evaluations: 2022 update

    Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

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  3.    Spotlight: What makes clients attractive to agencies?
    Marketing procurement

    Spotlight: What makes clients attractive to agencies?

    Agencies with the best clients attract the best talent.

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  4.    Benchmark: Panel service agency(s) fee increases
    Marketing procurement

    Benchmark: Panel service agency(s) fee increases

    WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…

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  5.    Bringing back the talent

    Bringing back the talent

    Attracting and retaining talent is undoubtedly the most important challenge in the communication industry right now. Our business is…

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  6.    Benchmark: Global Category Management – Digital production & publishing
    Marketing procurement

    Benchmark: Global Category Management – Digital production & publishing

    This WFA member benchmark examines the category management of digital production & publishing.

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  7.    Benchmark: Market Research & Insights – Recommended agency partners
    Agency evaluation & performanceMarketing procurement

    Benchmark: Market Research & Insights – Recommended agency partners

    WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

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  8.    Media Forum Meeting Overview (22nd September 2022)
    Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy

    Media Forum Meeting Overview (22nd September 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

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  9.    Benchmark: Global Category Management – Adaptation & transcreation
    Marketing procurement

    Benchmark: Global Category Management – Adaptation & transcreation

    This WFA member benchmark examined the category management of adaptation & transcreation

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  10.    Benchmark: UX agencies and partners

    Benchmark: UX agencies and partners

    This WFA member benchmark lists recommendations of user experience research agency partners.

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  11.    Spotlight: Go faster with less
    ProductionMarketing operations

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

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  12.    Benchmark: Global Category Management – POS & displays
    Marketing procurement

    Benchmark: Global Category Management – POS & displays

    This WFA member benchmark examined the category management of POS & displays.

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