Posts about Agencies & Partners

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  1.    Knowledge Spotlight: Inventory or proprietary media

    Knowledge Spotlight: Inventory or proprietary media

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Inventory or proprietary media"
  2.    Knowledge spotlight: Creative mindset 101
    CreativityBrand purpose

    Knowledge spotlight: Creative mindset 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Creative mindset 101"
  3.    Spotlight: A Mid-Year Agency Roundup - Beyond the Surface
    Agency remuneration & contracts

    Spotlight: A Mid-Year Agency Roundup - Beyond the Surface

    In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the…

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  4.    Knowledge Spotlight: Content production 101
    Agency evaluation & performanceMarketing operations

    Knowledge Spotlight: Content production 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Content production 101"
  5.    Knowledge Spotlight: Agency Performance Measurement
    Agency evaluation & performanceMarketing operationsMarketing procurement

    Knowledge Spotlight: Agency Performance Measurement

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Performance Measurement"
  6.    Knowledge Spotlight: Agency Roster Modelling & Transformation
    Agency rostersMarketing operations

    Knowledge Spotlight: Agency Roster Modelling & Transformation

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"
  7.    Knowledge Spotlight: Agency Remuneration 101
    Agency remuneration & contractsMarketing operations

    Knowledge Spotlight: Agency Remuneration 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Remuneration 101"
  8.    Survey: DEI in Content Production
    Diversity & Inclusion

    Survey: DEI in Content Production

    WFA member survey exploring company maturity and practices related to DEI in content production.

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  9.    Benchmark: Panel service provider(s)
    Agency rostersMarketing procurement

    Benchmark: Panel service provider(s)

    WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).

    Read more about "Benchmark: Panel service provider(s)"
  10.    Benchmark: Recommended social media agencies in South-East Europe
    Marketing procurement

    Benchmark: Recommended social media agencies in South-East Europe

    WFA member benchmark on recommended social media agencies in South-East Europe.

    Read more about "Benchmark: Recommended social media agencies in South-East Europe"
  11.    APAC Spotlight: Creative briefing - using AI to stoke EI
    CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology

    APAC Spotlight: Creative briefing - using AI to stoke EI

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

    Read more about "APAC Spotlight: Creative briefing - using AI to stoke EI"
  12.    A CMOs Wake Up Call - not Who but How

    A CMOs Wake Up Call - not Who but How

    An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How…

    Read more about "A CMOs Wake Up Call - not Who but How"