12 predictions for 2022
From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…
Agency review & pitching
Brand investment decisions: evolving beyond working / non-working
Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…
Agency evaluation & performanceAgency management
China Media Forum Meeting Overview (Dec 2021)
Overview of the Media Forum held on 2 Dec, 2021.
Spotlight: Implementing effective supplier diversity programs
Verizon and Flock Associates provide practical guidance and a free toolkit to help brands improve supplier diversity and…
Benchmark: Media spend on agency fees in South East Asia
WFA member survey for Media spend on agency fees in South East Asia markets
Agency review & pitchingAgency rosters
Benchmark: Pitch Consultant Selection Criteria
WFA member benchmark and scorecard template on Pitch Consultant Selection
Insight Forum Overview (October 2021)
Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Benchmark: Digital in-housing from agency point of view
WFA benchmark on In-housing Digital Media, from agencies' point of view
Benchmark: Sustainability & Marketing Consultants
WFA member benchmark on recommended sustainability and marketing consultants.
Agency managementAgency remuneration & contracts
Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…
Agency managementIntegrated marketing
Agency Management Forum Overview (September 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.
Agency managementCreativityDigital transformationOrganisation & structure
CMO Forum meeting overview (September 2021)
Overview of the CMO Forum held remotely on September 8, 2021.