Posts about Agencies & Partners

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1. 
   Press releases

   1 December 2022
   Agency evaluation & performanceAgency remuneration & contracts

   Agencies feel more comfortable being honest with clients, WFA research

   WFA

   But too many soft KPIs and “the wrong KPIs” are a rising concern

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2. 
   Reports & whitepapers

   30 November 2022
   Marketing procurement

   Client-agency performance evaluations: 2022 update

   WFA

   Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

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3. 
   Videos & webinars

   30 November 2022
   Marketing procurement

   Spotlight: What makes clients attractive to agencies?

   WFA

   Agencies with the best clients attract the best talent.

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4. 
   Benchmarks & surveys

   13 November 2022
   Marketing procurement

   Benchmark: Panel service agency(s) fee increases

   WFA

   WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…

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5. 
   Opinions

   7 November 2022

   Bringing back the talent

   Christian de la Villehuchet

   Attracting and retaining talent is undoubtedly the most important challenge in the communication industry right now. Our business is…

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6. 
   Benchmarks & surveys

   27 October 2022
   Marketing procurement

   Benchmark: Global Category Management – Digital production & publishing

   WFA

   This WFA member benchmark examines the category management of digital production & publishing.

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7. 
   Benchmarks & surveys

   25 October 2022
   Agency evaluation & performanceMarketing procurement

   Benchmark: Market Research & Insights – Recommended agency partners

   WFA

   WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

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8. 
   Event reports

   18 October 2022
   Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy

   Media Forum Meeting Overview (22nd September 2022)

   WFA

   Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

    

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9. 
   Benchmarks & surveys

   4 October 2022
   Marketing procurement

   Benchmark: Global Category Management – Adaptation & transcreation

   WFA

   This WFA member benchmark examined the category management of adaptation & transcreation

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10. 
    Benchmarks & surveys

    1 October 2022

    Benchmark: UX agencies and partners

    WFA

    This WFA member benchmark lists recommendations of user experience research agency partners.

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11. 
    Videos & webinars

    28 September 2022
    ProductionMarketing operations

    Spotlight: Go faster with less

    WFA

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

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12. 
    Benchmarks & surveys

    23 September 2022
    Marketing procurement

    Benchmark: Global Category Management – POS & displays

    WFA

    This WFA member benchmark examined the category management of POS & displays.

    Read more about "Benchmark: Global Category Management – POS & displays"