Posts about Agencies & Partners

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  1.    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
    Digital policyMarketing technologyData-driven marketingMarketing technology

    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow

    A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…

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  2.    Benchmark: Recommended Creative Agencies for Sustainability
    Agency review & pitching

    Benchmark: Recommended Creative Agencies for Sustainability

    This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

    Read more about "Benchmark: Recommended Creative Agencies for Sustainability"
  3.    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
  4.    Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA benchmark on In-housing Digital Media, from an agency point of view

    Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"
  5.    Spotlight: Global Agency Remuneration Trends
    Marketing procurement

    Spotlight: Global Agency Remuneration Trends

    It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial…

    Read more about "Spotlight: Global Agency Remuneration Trends"
  6.    Spotlight: Client-agency performance evaluations: 2022 update
    Marketing procurement

    Spotlight: Client-agency performance evaluations: 2022 update

    Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

    Read more about "Spotlight: Client-agency performance evaluations: 2022 update"
  7.    Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
    Agency evaluation & performanceAgency remuneration & contracts

    Advertisers believe they are still getting great value from their agencies post pandemic, WFA research

    Clients acknowledge the need to pay more for diversity and sustainability commitments, as…

    Read more about "Advertisers believe they are still getting great value from their agencies post pandemic, WFA research"
  8.    Global Agency Remuneration Trends: 2022 update
    Agency evaluation & performanceMarketing procurement

    Global Agency Remuneration Trends: 2022 update

    Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…

    Read more about "Global Agency Remuneration Trends: 2022 update"
  9.    Spotlight: Inflation equals innovation
    Marketing procurement

    Spotlight: Inflation equals innovation

    In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the…

    Read more about "Spotlight: Inflation equals innovation"
  10.    Spotlight: Recession-proofing strategies for creative production
    Marketing procurement

    Spotlight: Recession-proofing strategies for creative production

    As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members…

    Read more about "Spotlight: Recession-proofing strategies for creative production"
  11.    Agencies feel more comfortable being honest with clients, WFA research
    Agency evaluation & performanceAgency remuneration & contracts

    Agencies feel more comfortable being honest with clients, WFA research

    But too many soft KPIs and “the wrong KPIs” are a rising concern

    Read more about "Agencies feel more comfortable being honest with clients, WFA research"
  12.    Client-agency performance evaluations: 2022 update
    Marketing procurement

    Client-agency performance evaluations: 2022 update

    Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

    Read more about "Client-agency performance evaluations: 2022 update"