Posts about Agencies & Partners

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  1.    12 predictions for 2022

    12 predictions for 2022

    From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…

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  2.    Brand investment decisions: evolving beyond working / non-working
    Agency review & pitching

    Brand investment decisions: evolving beyond working / non-working

    Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…

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  3.    China Media Forum Meeting Overview (Dec 2021)
    Agency evaluation & performanceAgency management

    China Media Forum Meeting Overview (Dec 2021)

    Overview of the Media Forum held on 2 Dec, 2021.

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  4.    Spotlight: Implementing effective supplier diversity programs
    Agency rosters

    Spotlight: Implementing effective supplier diversity programs

    Verizon and Flock Associates provide practical guidance and a free toolkit to help brands improve supplier diversity and…

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  5.    Benchmark: Media spend on agency fees in South East Asia
    Marketing procurement

    Benchmark: Media spend on agency fees in South East Asia

    WFA member survey for Media spend on agency fees in South East Asia markets 

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  6.    Benchmark: Pitch Consultant Selection Criteria
    Agency review & pitchingAgency rosters

    Benchmark: Pitch Consultant Selection Criteria

    WFA member benchmark and scorecard template on Pitch Consultant Selection

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  7.    Insight Forum Overview (October 2021)
    InfluencersConsumer insight

    Insight Forum Overview (October 2021)

    Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

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  8.    Benchmark: Digital in-housing from agency point of view
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Benchmark: Digital in-housing from agency point of view

    WFA benchmark on In-housing Digital Media, from agencies' point of view

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  9.    Benchmark: Sustainability & Marketing Consultants

    Benchmark: Sustainability & Marketing Consultants

    WFA member benchmark on recommended sustainability and marketing consultants.

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  10.    Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
    Agency managementAgency remuneration & contracts

    Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions

    WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…

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  11.    Agency Management Forum Overview (September 2021)
    Agency managementIntegrated marketing

    Agency Management Forum Overview (September 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.

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  12.    CMO Forum meeting overview (September 2021)
    Agency managementCreativityDigital transformationOrganisation & structure

    CMO Forum meeting overview (September 2021)

    Overview of the CMO Forum held remotely on September 8, 2021.

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