Posts about Agencies & Partners

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  1.    Benchmark: Approaches to entertainment marketing
    Marketing procurement

    Benchmark: Approaches to entertainment marketing

    WFA member benchmark on how organisations are approaching the entertainment marketing category

    Read more about "Benchmark: Approaches to entertainment marketing"
  2.    Benchmark: The Evolution of Couponing
    Marketing procurement

    Benchmark: The Evolution of Couponing

    WFA member benchmark on how organisations are evolving their approach to couponing.

    Read more about "Benchmark: The Evolution of Couponing"
  3.    Benchmark: Recommended events agencies in MEA region
    Marketing procurement

    Benchmark: Recommended events agencies in MEA region

    WFA member benchmark on recommended events agencies in MEA region

    Read more about "Benchmark: Recommended events agencies in MEA region"
  4.    Benchmark: Search engine optimisation (SEO) structure
    Marketing procurement

    Benchmark: Search engine optimisation (SEO) structure

    WFA member benchmark exploring SEO structures.

    Read more about "Benchmark: Search engine optimisation (SEO) structure"
  5.    Benchmark: PR agencies in South East Asia
    Marketing procurement

    Benchmark: PR agencies in South East Asia

    WFA member benchmark on recommended PR agencies operating in SEA region.

    Read more about "Benchmark: PR agencies in South East Asia"
  6.    Benchmark: Recommended partners for creative and influencer marketing in MENA
    Agency review & pitchingInfluencers

    Benchmark: Recommended partners for creative and influencer marketing in MENA

    WFA member benchmark of recommendations for creative and influencer marketing in MENA

    Read more about "Benchmark: Recommended partners for creative and influencer marketing in MENA"
  7.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusioneCommerceRetail MediaOrganisation & structure

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  8.    Spotlight: Media Contract Guidance Webinar – Focus on China

    Spotlight: Media Contract Guidance Webinar – Focus on China

    How can advertisers foster transparency and ensure fair value for their investments in the media industry through clear and…

    Read more about "Spotlight: Media Contract Guidance Webinar – Focus on China"
  9.    Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions

    Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions

    A webinar with BVA BDRC Asia on Customer Effort analysis

    Read more about "Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions"
  10.    Spotlight: Optimising your Influencer spend and learnings from across APAC

    Spotlight: Optimising your Influencer spend and learnings from across APAC

    Embarking on an influencer strategy?  Get insights into the best practices and how to contract your engagement.

    Read more about "Spotlight: Optimising your Influencer spend and learnings from across APAC"
  11.    Sourcing Forum meeting (May 2023)
    Marketing procurement

    Sourcing Forum meeting (May 2023)

    Overview of the Sourcing Forum held remotely on the 17th May 2023.

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  12.    Spotlight: Current trends in global content production
    Marketing procurement

    Spotlight: Current trends in global content production

    With all the change in the industry, it's never been more essential for marketers to stay informed on what's new in content…

    Read more about "Spotlight: Current trends in global content production"