Posts about Agencies & Partners

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1. 
   Opinions

   16 December 2021

   12 predictions for 2022

   WFA

   From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…

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2. 
   Reports & whitepapers

   9 December 2021
   Agency review & pitching

   Brand investment decisions: evolving beyond working / non-working

   WFA, MediaSense

   Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…

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3. 
   Event reports

   2 December 2021
   Agency evaluation & performanceAgency management

   China Media Forum Meeting Overview (Dec 2021)

   WFA

   Overview of the Media Forum held on 2 Dec, 2021.

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4. 
   Videos & webinars

   19 November 2021
   Agency rosters

   Spotlight: Implementing effective supplier diversity programs

   WFA

   Verizon and Flock Associates provide practical guidance and a free toolkit to help brands improve supplier diversity and…

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5. 
   Benchmarks & surveys

   1 November 2021
   Marketing procurement

   Benchmark: Media spend on agency fees in South East Asia

   WFA

   WFA member survey for Media spend on agency fees in South East Asia markets 

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6. 
   Benchmarks & surveysGuides & templates

   25 October 2021
   Agency review & pitchingAgency rosters

   Benchmark: Pitch Consultant Selection Criteria

   WFA

   WFA member benchmark and scorecard template on Pitch Consultant Selection

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7. 
   Event reports

   24 October 2021
   InfluencersConsumer insight

   Insight Forum Overview (October 2021)

   WFA

   Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

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8. 
   Benchmarks & surveys

   22 October 2021
   ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

   Benchmark: Digital in-housing from agency point of view

   WFA

   WFA benchmark on In-housing Digital Media, from agencies' point of view

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9. 
   Benchmarks & surveys

   16 September 2021

   Benchmark: Sustainability & Marketing Consultants

   WFA

   WFA member benchmark on recommended sustainability and marketing consultants.

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10. 
    Benchmarks & surveys

    16 September 2021
    Agency managementAgency remuneration & contracts

    Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions

    WFA

    WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…

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11. 
    Event reports

    14 September 2021
    Agency managementIntegrated marketing

    Agency Management Forum Overview (September 2021)

    WFA

    Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.

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12. 
    Event reports

    8 September 2021
    Agency managementCreativityDigital transformationOrganisation & structure

    CMO Forum meeting overview (September 2021)

    WFA

    Overview of the CMO Forum held remotely on September 8, 2021.

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