Posts about Agencies & Partners

Related content

1. 
   Benchmarks & surveys

   16 September 2021

   Benchmark: Sustainability & Marketing Consultants

   WFA

   WFA member benchmark on recommended sustainability and marketing consultants.

   Read more about "Benchmark: Sustainability & Marketing Consultants"
2. 
   Benchmarks & surveys

   16 September 2021
   Agency managementAgency remuneration & contracts

   Benchmark : Recommended integrated creative agencies & overview of compensation for pitch submissions

   WFA

   WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…

   Read more about "Benchmark : Recommended integrated creative agencies & overview of compensation for pitch submissions"
3. 
   Opinions

   7 July 2021
   InfluencersContent marketingCreativityGaming

   Accelerated sponsorship

   Ian Malcolm

   Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…

   Read more about "Accelerated sponsorship"
4. 
   Press releases

   1 July 2021
   Agency managementAgency rostersMarketing capabilities

   WFA creates three new groups to address key marketer priorities

   WFA

   New Forums will allow for peer-to-peer learning around key areas of concern

   Read more about "WFA creates three new groups to address key marketer priorities"
5. 
   Maps & infographics

   16 June 2021
   Marketing lawInfluencers

   WFA Global Influencer Marketing Map

   WFA

   An overview of influencer marketing regulations in key markets. Last updated June 2021.

   Read more about "WFA Global Influencer Marketing Map"
6. 
   News

   13 June 2021
   Diversity & InclusionAgency rosters

   US ad industry sees significant growth in supplier diversity

   WFA

   New ANA report highlights growing importance of hiring diverse suppliers among marketers

   Read more about "US ad industry sees significant growth in supplier diversity"
7. 
   Event reports

   7 June 2021
   Agency managementDigital transformationOrganisation & structure

   CMO Forum meeting overview (June 2021)

   WFA

   Overview of the CMO Forum held remotely on June 2, 2021.

   Read more about "CMO Forum meeting overview (June 2021)"
8. 
   Reports & whitepapers

   1 June 2021
   Agency rostersProductionMarketing operations

   WFA Consultant Directory

   WFA

   A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

   Read more about "WFA Consultant Directory"
9. 
   Videos & webinars

   28 May 2021
   Diversity & InclusionProductionMarketing procurement

   Spotlight: Diversity & Inclusion in the Production Landscape

   WFA

   An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…

   Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"
10. 
    Benchmarks & surveys

    24 May 2021
    Agency managementMarketing capabilities

    Benchmark: Boutique Creative Agencies in China

    WFA

    Member benchmark on Boutique Creative Agencies in China

    Read more about "Benchmark: Boutique Creative Agencies in China"
11. 
    Event reports

    19 May 2021
    Agency managementIntegrated marketing

    Agency Management Forum Overview (May 2021)

    WFA

    Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (May 2021)"
12. 
    Benchmarks & surveys

    4 May 2021
    Agency managementMarketing capabilities

    Benchmark: Creative Agencies in Japan with TVCM capabilities

    WFA

    Member benchmark on Creative Agencies in Japan with TVCM capabilities

    Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"