Posts about Agencies & Partners

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  1.    Knowledge Spotlight: Agency Remuneration 101
    Agency remuneration & contractsMarketing operations

    Knowledge Spotlight: Agency Remuneration 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

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  2.    Survey: DEI in Content Production
    Diversity & Inclusion

    Survey: DEI in Content Production

    WFA member survey exploring company maturity and practices related to DEI in content production.

    Read more about "Survey: DEI in Content Production"
  3.    Benchmark: Panel service provider(s)
    Agency rostersMarketing procurement

    Benchmark: Panel service provider(s)

    WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).

    Read more about "Benchmark: Panel service provider(s)"
  4.    Benchmark: Recommended social media agencies in South-East Europe
    Marketing procurement

    Benchmark: Recommended social media agencies in South-East Europe

    WFA member benchmark on recommended social media agencies in South-East Europe.

    Read more about "Benchmark: Recommended social media agencies in South-East Europe"
  5.    APAC Spotlight: Creative briefing - using AI to stoke EI
    CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology

    APAC Spotlight: Creative briefing - using AI to stoke EI

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

    Read more about "APAC Spotlight: Creative briefing - using AI to stoke EI"
  6.    A CMOs Wake Up Call - not Who but How

    A CMOs Wake Up Call - not Who but How

    An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How…

    Read more about "A CMOs Wake Up Call - not Who but How"
  7.    Benchmark: Recommended PR agencies
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended PR agencies

    WFA member benchmark on recommended PR agencies

    Read more about "Benchmark: Recommended PR agencies"
  8.    Benchmark: recommended adaptation/translation agencies
    Agency review & pitchingMarketing procurement

    Benchmark: recommended adaptation/translation agencies

    WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…

    Read more about "Benchmark: recommended adaptation/translation agencies"
  9.    Benchmark: Recommended market research sources of data
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended market research sources of data

    WFA member benchmark on recommended market research sources of data for market research agency benchmarks 

    Read more about "Benchmark: Recommended market research sources of data"
  10.    Benchmark: Recommended POSM production companies
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended POSM production companies

    WFA member benchmark on recommended POSM production services across Europe

    Read more about "Benchmark: Recommended POSM production companies"
  11.    Benchmark: Recommended packaging design agencies
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended packaging design agencies

    WFA member benchmark on recommended packaging design agencies. 

    Read more about "Benchmark: Recommended packaging design agencies"
  12.    Spotlight: Housekeeping: In-house agency trends and challenges
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA webinar on in-house agency trends and challenges

    Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"