Posts about Agencies & Partners

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  1.    Benchmark: Media agency first party data liability caps
    Agency managementAgency remuneration & contractsData collection & privacy

    Benchmark: Media agency first party data liability caps

    A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…

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  2.    ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes
    Agency review & pitching

    ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes

    New pledge aims to improve transparency, mental wellbeing and quality of work and reduce costs and wastage in the pitching…

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  3.    Benchmark: Media indemnities
    Agency managementAgency remuneration & contractsData collection & privacy

    Benchmark: Media indemnities

    A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…

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  4.    Spotlight: Social Commerce: Taking the high street to the social feed

    Spotlight: Social Commerce: Taking the high street to the social feed

    How do you take High Street to the Social Feed?

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  5.    Media Forum meeting overview – Improving your inventory media (March 2022)
    Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

    Media Forum meeting overview – Improving your inventory media (March 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

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  6.    Spotlight: Designing the right production model for your organisation
    Agency management

    Spotlight: Designing the right production model for your organisation

    As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content…

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  7.    The First 100 Days of a Marketing Capability Leader
    Marketing capabilities

    The First 100 Days of a Marketing Capability Leader

    Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…

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  8.    Benchmark: Trends agencies and partners
    Agency evaluation & performance

    Benchmark: Trends agencies and partners

    A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…

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  9.    Benchmark: Media Agency Fee Risk & Reward Models
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Benchmark: Media Agency Fee Risk & Reward Models

    WFA member benchmark on Media Agency Fee Risk & Reward Models

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  10.    Want to produce great work? Stop treating your advertising agencies like dirt
    Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilities

    Want to produce great work? Stop treating your advertising agencies like dirt

    The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi

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  11.    Spotlight: 2022 Global Production Trends
    Production

    Spotlight: 2022 Global Production Trends

    Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for…

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  12.    Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.
    Agency management

    Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.

    Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…

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