Posts about Agencies & Partners

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  1.    Benchmark: Sustainability & Marketing Consultants

    Benchmark: Sustainability & Marketing Consultants

    WFA member benchmark on recommended sustainability and marketing consultants.

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  2.    Benchmark : Recommended integrated creative agencies & overview of compensation for pitch submissions
    Agency managementAgency remuneration & contracts

    Benchmark : Recommended integrated creative agencies & overview of compensation for pitch submissions

    WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…

    Read more about "Benchmark : Recommended integrated creative agencies & overview of compensation for pitch submissions"
  3.    Accelerated sponsorship
    InfluencersContent marketingCreativityGaming

    Accelerated sponsorship

    Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…

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  4.    WFA creates three new groups to address key marketer priorities
    Agency managementAgency rostersMarketing capabilities

    WFA creates three new groups to address key marketer priorities

    New Forums will allow for peer-to-peer learning around key areas of concern

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  5.    WFA Global Influencer Marketing Map
    Marketing lawInfluencers

    WFA Global Influencer Marketing Map

    An overview of influencer marketing regulations in key markets. Last updated June 2021.

    Read more about "WFA Global Influencer Marketing Map"
  6.    US ad industry sees significant growth in supplier diversity
    Diversity & InclusionAgency rosters

    US ad industry sees significant growth in supplier diversity

    New ANA report highlights growing importance of hiring diverse suppliers among marketers

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  7.    CMO Forum meeting overview (June 2021)
    Agency managementDigital transformationOrganisation & structure

    CMO Forum meeting overview (June 2021)

    Overview of the CMO Forum held remotely on June 2, 2021.

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  8.    WFA Consultant Directory
    Agency rostersProductionMarketing operations

    WFA Consultant Directory

    A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

    Read more about "WFA Consultant Directory"
  9.    Spotlight: Diversity & Inclusion in the Production Landscape
    Diversity & InclusionProductionMarketing procurement

    Spotlight: Diversity & Inclusion in the Production Landscape

    An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…

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  10.    Benchmark: Boutique Creative Agencies in China
    Agency managementMarketing capabilities

    Benchmark: Boutique Creative Agencies in China

    Member benchmark on Boutique Creative Agencies in China

    Read more about "Benchmark: Boutique Creative Agencies in China"
  11.    Agency Management Forum Overview (May 2021)
    Agency managementIntegrated marketing

    Agency Management Forum Overview (May 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.

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  12.    Benchmark: Creative Agencies in Japan with TVCM capabilities
    Agency managementMarketing capabilities

    Benchmark: Creative Agencies in Japan with TVCM capabilities

    Member benchmark on Creative Agencies in Japan with TVCM capabilities

    Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"