Posts about Agencies & Partners

Related content

1. 
   Reports & whitepapers

   21 September 2020
   ProductionMarketing procurement

   The endless possibilities of Computer Generated Imagery (CGI)

   WFA

   This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.

   Read more about "The endless possibilities of Computer Generated Imagery (CGI)"
2. 
   Maps & infographics

   7 September 2020
   Marketing lawInfluencers

   WFA Global Influencer Marketing Map

   WFA

   An overview of influencer marketing regulations in key markets.

   Read more about "WFA Global Influencer Marketing Map"
3. 
   Benchmarks & surveys

   4 September 2020
   Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure

   Global Trends in Creative In-Housing

   WFA

   This study focuses on WFA members’ creative in-house agencies.

   Read more about "Global Trends in Creative In-Housing"
4. 
   Event reports

   22 July 2020
   Agency managementOrganisation & structure

   CMO Forum meeting overview (July 2020)

   WFA

   Overview of the CMO Forum held remotely on July 16, 2020.

   Read more about "CMO Forum meeting overview (July 2020)"
5. 
   Benchmarks & surveys

   6 July 2020
   ChannelsAgency remuneration & contracts

   Benchmark: Agency barter

   WFA

   This benchmark examines the usage of agency barter & principal buying/trading offerings.

   Read more about "Benchmark: Agency barter"
6. 
   Benchmarks & surveys

   6 July 2020
   Agency remuneration & contractsMarketing procurementMarketing technologyMarketing technology

   Benchmark: e-invoicing solutions

   WFA

   This member benchmark examines the usage of e-invoicing solutions.

   Read more about "Benchmark: e-invoicing solutions"
7. 
   Briefings & position papers

   1 July 2020
   Brand safetyChannelsBrand safetyAgency rosters

   COVID Compendium for Global Marketers

   WFA

   What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.

   Read more about "COVID Compendium for Global Marketers"
8. 
   Videos & webinars

   26 June 2020
   ProductionCreativityMarketing procurement

   Webinar: An introduction to the offshore market for creative production

   WFA

   This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…

   Read more about "Webinar: An introduction to the offshore market for creative production"
9. 
   Press releases

   22 June 2020
   Agency evaluation & performance

   Brands missing opportunities to become better clients

   WFA

   Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement

   Read more about "Brands missing opportunities to become better clients"
10. 
    Event reports

    5 June 2020
    Agency managementOrganisation & structure

    CMO Forum meeting overview (June 2020)

    WFA

    Overview of the CMO Forum held remotely on June 3, 2020.

    Read more about "CMO Forum meeting overview (June 2020)"
11. 
    Opinions

    5 June 2020
    Agency evaluation & performance

    Getting peak performance from evaluation

    Laura Forcetti

    Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura…

    Read more about "Getting peak performance from evaluation"
12. 
    Videos & webinars

    4 June 2020
    Agency evaluation & performanceAgency managementMarketing procurement

    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

    WFA

    In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…

    Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"