Posts about Agencies & Partners

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  1.    Spotlight: Creative briefing - using AI to stoke EI
    CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology

    Spotlight: Creative briefing - using AI to stoke EI

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

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  2.    Spotlight: The Evolution of Sponsorship
    Agency remuneration & contracts

    Spotlight: The Evolution of Sponsorship

    Sponsorship has grown up.

    For many brands, sponsorship used to be viscerally driven, often without any strategy and often…

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  3.    Benchmark: recommended sponsorship activation partners
    Agency review & pitchingGamingMarketing procurement

    Benchmark: recommended sponsorship activation partners

    WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…

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  4.    Spotlight: Search Engine Optimisation (SEO)
    Agency remuneration & contractsAI

    Spotlight: Search Engine Optimisation (SEO)

    The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.

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  5.    Benchmark: end to end talent management process - in-housing vs outsourcing
    InfluencersInfluencersMarketing procurement

    Benchmark: end to end talent management process - in-housing vs outsourcing

    WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…

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  6.    Spotlight: A 2023 Agency Roundup - Beyond the Surface
    Agency remuneration & contracts

    Spotlight: A 2023 Agency Roundup - Beyond the Surface

    Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…

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  7.    Pitch Management - Key Stages for Success
    Agency review & pitching

    Pitch Management - Key Stages for Success

    Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This…

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  8.    Benchmark: Generative AI training
    AI

    Benchmark: Generative AI training

    WFA member benchmark exploring training in Generative AI.

    Read more about "Benchmark: Generative AI training"
  9.    Benchmark: Global category management - Production consultants
    Marketing procurement

    Benchmark: Global category management - Production consultants

    WFA member benchmark on how marketing organisations work with production consultants.

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  10.    Benchmark: Consumer segmentation partners in APAC
    Consumer insight

    Benchmark: Consumer segmentation partners in APAC

    WFA member benchmark on identifying segmentation suppliers in APAC

    Read more about "Benchmark: Consumer segmentation partners in APAC"
  11.    Spotlight: Enhancing Media Transparency in China: Actionable Insights
    Agency remuneration & contracts

    Spotlight: Enhancing Media Transparency in China: Actionable Insights

    Unlock the secrets of Chinese media buying and contract compliance – your roadmap to transparency. Join experts…

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  12.    Pitch Smart - A Study by MediaSense

    Pitch Smart - A Study by MediaSense

    MediaSense's global survey of 100+ media agency professionals 

    Read more about "Pitch Smart - A Study by MediaSense"