Posts about Agencies & Partners

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  1.    Benchmark: Global category management - Production consultants
    Marketing procurement

    Benchmark: Global category management - Production consultants

    WFA member benchmark on how marketing organisations work with production consultants.

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  2.    Benchmark: Consumer segmentation partners in APAC
    Consumer insight

    Benchmark: Consumer segmentation partners in APAC

    WFA member benchmark on identifying segmentation suppliers in APAC

    Read more about "Benchmark: Consumer segmentation partners in APAC"
  3.    Spotlight: Enhancing Media Transparency in China: Actionable Insights
    Agency remuneration & contracts

    Spotlight: Enhancing Media Transparency in China: Actionable Insights

    Unlock the secrets of Chinese media buying and contract compliance – your roadmap to transparency. Join experts…

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  4.    Pitch Smart - A Study by MediaSense

    Pitch Smart - A Study by MediaSense

    MediaSense's global survey of 100+ media agency professionals 

    Read more about "Pitch Smart - A Study by MediaSense"
  5.    Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)

    Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)

    Are your agency MSAs (non media) giving you the protection you need in the ever-changing nature of the ecosystem in which…

    Read more about "Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)"
  6.    Benchmark: Approaches to entertainment marketing
    Marketing procurement

    Benchmark: Approaches to entertainment marketing

    WFA member benchmark on how organisations are approaching the entertainment marketing category

    Read more about "Benchmark: Approaches to entertainment marketing"
  7.    Benchmark: The Evolution of Couponing
    Marketing procurement

    Benchmark: The Evolution of Couponing

    WFA member benchmark on how organisations are evolving their approach to couponing.

    Read more about "Benchmark: The Evolution of Couponing"
  8.    Benchmark: Recommended events agencies in MEA region
    Marketing procurement

    Benchmark: Recommended events agencies in MEA region

    WFA member benchmark on recommended events agencies in MEA region

    Read more about "Benchmark: Recommended events agencies in MEA region"
  9.    Benchmark: Search engine optimisation (SEO) structure
    Marketing procurement

    Benchmark: Search engine optimisation (SEO) structure

    WFA member benchmark exploring SEO structures.

    Read more about "Benchmark: Search engine optimisation (SEO) structure"
  10.    Benchmark: PR agencies in South East Asia
    Marketing procurement

    Benchmark: PR agencies in South East Asia

    WFA member benchmark on recommended PR agencies operating in SEA region.

    Read more about "Benchmark: PR agencies in South East Asia"
  11.    Benchmark: Recommended partners for creative and influencer marketing in MENA
    Agency review & pitchingInfluencersInfluencers

    Benchmark: Recommended partners for creative and influencer marketing in MENA

    WFA member benchmark of recommendations for creative and influencer marketing in MENA

    Read more about "Benchmark: Recommended partners for creative and influencer marketing in MENA"
  12.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

    Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"