Posts about Agencies & Partners

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  1.    Spotlight: Media Contract Guidance Webinar – Focus on China

    Spotlight: Media Contract Guidance Webinar – Focus on China

    How can advertisers foster transparency and ensure fair value for their investments in the media industry through clear and…

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  2.    Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions

    Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions

    A webinar with BVA BDRC Asia on Customer Effort analysis

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  3.    Spotlight: Optimising your Influencer spend and learnings from across APAC

    Spotlight: Optimising your Influencer spend and learnings from across APAC

    Embarking on an influencer strategy?  Get insights into the best practices and how to contract your engagement.

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  4.    Sourcing Forum meeting (May 2023)
    Marketing procurement

    Sourcing Forum meeting (May 2023)

    Overview of the Sourcing Forum held remotely on the 17th May 2023.

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  5.    Spotlight: Current trends in global content production
    Marketing procurement

    Spotlight: Current trends in global content production

    With all the change in the industry, it's never been more essential for marketers to stay informed on what's new in content…

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  6.    Remote Martech workshop: Modern ways to discover consumer insights using available public data

    Remote Martech workshop: Modern ways to discover consumer insights using available public data

    A remote workshop on Marketing Technologies led by Taru Jain, Founder and Director, Maxential and Subhendu Mukherjee, Founder, The…

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  7.    Sourcing Forum meeting (April 2023)
    Marketing procurement

    Sourcing Forum meeting (April 2023)

    Overview of the Sourcing Forum held in-person in Istanbul as part of Global Marketer Week, 26th April 2023

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  8.    Spotlight: Reach Curves Gone Rogue
    Media measurement

    Spotlight: Reach Curves Gone Rogue

    A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)

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  9.    Saving money without reducing your impact
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters

    Saving money without reducing your impact

    Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…

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  10.    Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity

    Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity

    Drive greater emotional engagement through music

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  11.    Spotlight: Stronger relationships produce stronger results - the proof
    Marketing procurement

    Spotlight: Stronger relationships produce stronger results - the proof

    Does the strength of relationship between marketer and agency correlate with effective work?

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  12.    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
    Digital policyMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow

    A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…

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