Related content
-
Agency remuneration & contracts
Spotlight: The Evolution of Sponsorship
Sponsorship has grown up.
For many brands, sponsorship used to be viscerally driven, often without any strategy and often…
-
Agency remuneration & contractsAI
Spotlight: Search Engine Optimisation (SEO)
The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.
-
Agency remuneration & contracts
Spotlight: A 2023 Agency Roundup - Beyond the Surface
Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…
-
Agency remuneration & contracts
Spotlight: Enhancing Media Transparency in China: Actionable Insights
Unlock the secrets of Chinese media buying and contract compliance – your roadmap to transparency. Join experts…
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters
The Future of Media Agency Models: Change is Coming
A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…
-
Media governanceMedia transparencyAgency remuneration & contracts
Media Contract Guidance for Advertisers: Global Best Practice
WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters
Saving money without reducing your impact
Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…
-
ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Digital In-Housing Benchmark - An Agency POV (Second Instalment)
WFA benchmark on In-housing Digital Media, from an agency point of view
-
Agency evaluation & performanceAgency remuneration & contracts
Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
Clients acknowledge the need to pay more for diversity and sustainability commitments, as…
-
Agency evaluation & performanceAgency remuneration & contracts
Agencies feel more comfortable being honest with clients, WFA research
But too many soft KPIs and “the wrong KPIs” are a rising concern
-
Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
-
Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectiveness
WFA Benchmark Results: Measuring Media Dollars & Performance
A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.