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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitching
Value at the time of the virus
Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…
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Agency evaluation & performanceAgency review & pitchingAgency rostersCreativity
Benchmark: Creative agencies in EMEA and APAC
This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
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Agency evaluation & performanceAgency review & pitchingMarketing procurement
Benchmark: Strategic Design Agencies
This WFA member benchmark examines how members are working with strategic design agencies.
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Agency evaluation & performanceAgency review & pitchingMarketing procurement
Benchmark: Measuring your agency creative effectiveness
This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
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Agency managementAgency review & pitching
How a good scope of work program can benefit an organisation
Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…
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Agency managementAgency review & pitching
Long-term agency partnership is better than short-term fling
Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters
True partnership requires a change of approach from advertisers and agencies
Long-term relationships require fair balance between scope and budget
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Agency review & pitching
Major media pitches in 2019
These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media…
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Agency evaluation & performanceAgency managementAgency review & pitching
Italy launches manual for tenders and client-agency relationships
UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships
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Agency managementAgency review & pitching
Benchmark: Event & Experimental Agencies (Australia)
This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.
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Agency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structure
Effective Agency Management
Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…
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Agency review & pitchingDigital transformationMarketing operations
Benchmark: Naming Agency recommendations
WFA member benchmark on naming agency recommendations.