Posts about Benchmarks & surveys

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  1.    Benchmark: Agency collaboration
    Agency management

    Benchmark: Agency collaboration

    WFA member survey on KPIs, success factors and challenges for agency collaboration.

    Read more about "Benchmark: Agency collaboration"
  2.    Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval
    Marketing procurement

    Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval

    WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.

    Read more about "Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval"
  3.    Benchmark: Global Category Management - E-commerce
    Marketing procurement

    Benchmark: Global Category Management - E-commerce

    WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.

    Read more about "Benchmark: Global Category Management - E-commerce"
  4.    Benchmark: Digital Agencies(B2B) in South East Asia

    Benchmark: Digital Agencies(B2B) in South East Asia

    Member benchmark on Digital Agencies(B2B) in South East Asia 

    Read more about "Benchmark: Digital Agencies(B2B) in South East Asia"
  5.    Benchmark: Media Recruitment Agencies in Japan

    Benchmark: Media Recruitment Agencies in Japan

    Member benchmark on Media Recruitment Agencies in Japan

    Read more about "Benchmark: Media Recruitment Agencies in Japan"
  6.    Survey: Organising virtual and hybrid events
    Integrated marketingMarketing procurement

    Survey: Organising virtual and hybrid events

    This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond

    Read more about "Survey: Organising virtual and hybrid events"
  7.    Benchmark: Global Category Management - Consumer Promotions
    Marketing operationsMarketing procurement

    Benchmark: Global Category Management - Consumer Promotions

    Member benchmark on category management of consumer promotions.

    Read more about "Benchmark: Global Category Management - Consumer Promotions"
  8.    Global Marketing Procurement: 2020 and beyond
    Marketing procurementOrganisation & structure

    Global Marketing Procurement: 2020 and beyond

    WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…

    Read more about "Global Marketing Procurement: 2020 and beyond"
  9.    Benchmark: Global marketing procurement team structures & workload allocation
    Marketing procurementOrganisation & structure

    Benchmark: Global marketing procurement team structures & workload allocation

    WFA member benchmark regarding workload allocation and related team structures.

    Read more about "Benchmark: Global marketing procurement team structures & workload allocation"
  10.    DGX Benchmark: EU-US Data Transfers
    Digital policyData collection & privacy

    DGX Benchmark: EU-US Data Transfers

    This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.

    Read more about "DGX Benchmark: EU-US Data Transfers"
  11.    Survey: Covid-19 global response (September 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (September 2020)

    The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

    Read more about "Survey: Covid-19 global response (September 2020)"
  12.    Benchmark: Measures of investment in marketing capability building
    Marketing capabilities

    Benchmark: Measures of investment in marketing capability building

    WFA member benchmark covering measurement of investment in marketing capability building.

    Read more about "Benchmark: Measures of investment in marketing capability building"