Posts about Benchmarks & surveys

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  1.    Ad spend growth to slow in 2025
    Media transformation

    Ad spend growth to slow in 2025
    Open to WFA members only

    The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…

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  2.    Benchmark: Sustainable communication, advertising production and advertising behaviours

    Benchmark: Sustainable communication, advertising production and advertising behaviours

    WFA member benchmark covering three topics relating to sustainability; communicating sustainability credentials on pack or at point…

    Read more about "Benchmark: Sustainable communication, advertising production and advertising behaviours"
  3.    Benchmark: Scope of Work (SOW) Process
    Marketing operationsMarketing procurement

    Benchmark: Scope of Work (SOW) Process

    WFA member benchmark exploring the SOW process

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  4.    Benchmark: Global Marketing Organisation Transformation
    Organisation & structure

    Benchmark: Global Marketing Organisation Transformation

    WFA member benchmark exploring global marketing organisation transformation

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  5.    Benchmark: Sustainability Capability
    Marketing capabilities

    Benchmark: Sustainability Capability

    WFA member benchmark on industry best practices for building capability specifically around sustainability topics

    Read more about "Benchmark: Sustainability Capability"
  6.    Benchmark: Shopper Marketing
    Agency managementMarketing procurement

    Benchmark: Shopper Marketing

    WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

    Read more about "Benchmark: Shopper Marketing"
  7.    Co-operation between marketing and policy experts reaches unprecedented levels in Latin America
    Self-regulationMarketing law

    Co-operation between marketing and policy experts reaches unprecedented levels in Latin America

    Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA…

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  8.    Benchmark: Media Planning Tools

    Benchmark: Media Planning Tools

    WFA member research on media planning tools

    Read more about "Benchmark: Media Planning Tools"
  9.    Benchmark: Social Media Marketing Tools
    Marketing technologyMarketing capabilitiesMarketing technologyMarketing technology

    Benchmark: Social Media Marketing Tools

    WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening

    Read more about "Benchmark: Social Media Marketing Tools"
  10.    Benchmark: Global and local brand consistency
    Organisation & structure

    Benchmark: Global and local brand consistency

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Global and local brand consistency"
  11.    Benchmark: Generative AI Upskilling
    AIMarketing capabilities

    Benchmark: Generative AI Upskilling

    WFA benchmark on upskilling marketing teams on the topic of generative AI

    Read more about "Benchmark: Generative AI Upskilling"
  12.    Survey: DEI in Content Production
    Diversity & Inclusion

    Survey: DEI in Content Production

    WFA member survey exploring company maturity and practices related to DEI in content production.

    Read more about "Survey: DEI in Content Production"