Posts about Benchmarks & surveys

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1. 
   OpinionsBenchmarks & surveys

   23 November 2023
   Marketing capabilitiesOrganisation & structure

   Marketing capability: the soft reply to a hard question

   Brenna Brandes

   Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…

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2. 
   Benchmarks & surveys

   17 November 2023
   AI

   Benchmark: Generative AI training

   WFA

   WFA member benchmark exploring training in Generative AI.

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3. 
   Benchmarks & surveys

   14 November 2023
   Marketing procurement

   Benchmark: Global category management - Production consultants

   WFA

   WFA member benchmark on how marketing organisations work with production consultants.

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4. 
   Benchmarks & surveys

   14 November 2023
   Consumer insight

   Benchmark: Consumer segmentation partners in APAC

   WFA

   WFA member benchmark on identifying segmentation suppliers in APAC

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5. 
   Benchmarks & surveys

   13 November 2023
   Marketing capabilities

   Benchmark: Marketing Capability Investment

   WFA

   This new WFA member benchmark dispels the myths on capability investment.

   Read more about "Benchmark: Marketing Capability Investment"
6. 
   Benchmarks & surveysReports & whitepapers

   7 November 2023
   Media governance

   Media budgets are on the rise, finds WFA and Ebiquity annual research

   Matt Green

   Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…

   Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"
7. 
   Benchmarks & surveys

   1 November 2023
   Marketing procurement

   Benchmark: Savings Categorisation of Inflation Hedging

   WFA

   WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.

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8. 
   Benchmarks & surveys

   24 October 2023
   Digital policy

   DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI

   WFA

   A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).

    

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9. 
   Benchmarks & surveys

   12 October 2023

   Benchmark: Marketing Budget Setting

   WFA

   WFA benchmark containing best practices of marketing budget setting.

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10. 
    Benchmarks & surveys

    26 September 2023
    Marketing capabilities

    Benchmark: Recommended Capability Vendors

    WFA

     WFA benchmark containing member-recommended capability training vendors .

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11. 
    NewsPress releasesBenchmarks & surveys

    25 September 2023
    Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology

    GenAI figures in most brands’ marketing plans, says new WFA research

    Gabrielle Robitaille

    A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…

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12. 
    Benchmarks & surveys

    19 September 2023
    Marketing procurement

    Benchmark: Approaches to entertainment marketing

    WFA

    WFA member benchmark on how organisations are approaching the entertainment marketing category

    Read more about "Benchmark: Approaches to entertainment marketing"