Posts about Benchmarks & surveys

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  1.    Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
    ProductionMarketing procurement

    Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers

    Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.

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  2.    54% of people don't feel culturally represented in online ads, Facebook study finds
    Diversity & Inclusion

    54% of people don't feel culturally represented in online ads, Facebook study finds

    The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…

    Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"
  3.    Benchmark: Global Category Management - Strategic ‘packaging’ design agency
    Agency managementMarketing procurement

    Benchmark: Global Category Management - Strategic ‘packaging’ design agency

    Member benchmark on global category management of strategic ‘packaging’ design agency.

    Read more about "Benchmark: Global Category Management - Strategic ‘packaging’ design agency"
  4.    What marketing talent wants
    Marketing capabilitiesMarketing operationsOrganisation & structure

    What marketing talent wants

    Company and marketing department attributes that resonate with today's marketer

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  5.    Benchmark: Agency scope of work (SOW) tools
    Agency managementMarketing procurement

    Benchmark: Agency scope of work (SOW) tools

    WFA member benchmark survey on Scope of Work (SOW) tools.

    Read more about "Benchmark: Agency scope of work (SOW) tools"
  6.    Benchmark: Global versus local brand equity
    Brand reputationOrganisation & structure

    Benchmark: Global versus local brand equity

    WFA member survey on the topic of balancing global and local brand equity/positioning.

    Read more about "Benchmark: Global versus local brand equity"
  7.    Marketing Transformation - Delivering the future fit organisation
    Digital transformationMarketing operations

    Marketing Transformation - Delivering the future fit organisation

    The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…

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  8.    Benchmark: Global Budget setting & use of working/non-working ratios
    Media governanceOrganisation & structure

    Benchmark: Global Budget setting & use of working/non-working ratios

    Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.

    Read more about "Benchmark: Global Budget setting & use of working/non-working ratios"
  9.    Benchmark: Global Category Management - Public Relations
    Marketing procurement

    Benchmark: Global Category Management - Public Relations

    Member benchmark on category management of public relations (brand PR / consumer facing)

    Read more about "Benchmark: Global Category Management - Public Relations"
  10.    Benchmark: Agency collaboration
    Agency management

    Benchmark: Agency collaboration

    WFA member survey on KPIs, success factors and challenges for agency collaboration.

    Read more about "Benchmark: Agency collaboration"
  11.    Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval
    Marketing procurement

    Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval

    WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.

    Read more about "Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval"
  12.    Benchmark: Global Category Management - E-commerce
    Marketing procurement

    Benchmark: Global Category Management - E-commerce

    WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.

    Read more about "Benchmark: Global Category Management - E-commerce"