Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   25 April 2022
   Marketing procurementOrganisation & structure

   Benchmark: recruitment of marketing sourcing talent

   WFA

   WFA member benchmark on recruiting marketing sourcing talent

   Read more about "Benchmark: recruitment of marketing sourcing talent"
2. 
   Benchmarks & surveys

   22 April 2022
   Marketing procurement

   Benchmark: crowdsourced platform in Russia

   WFA

   WFA member benchmark on crowdsourced platforms of freelancers operating in Russia

   Read more about "Benchmark: crowdsourced platform in Russia"
3. 
   Benchmarks & surveys

   22 April 2022
   Marketing procurement

   Benchmark: innovation funds in media/marketing

   WFA

   WFA member benchmark on current practices regarding innovation funds in media and/or marketing

   Read more about "Benchmark: innovation funds in media/marketing"
4. 
   Benchmarks & surveys

   22 April 2022

   Benchmark: legal training for marketing procurement teams

   WFA

   WFA member benchmark on how to upskill marketing procurement teams in legal/contract management

   Read more about "Benchmark: legal training for marketing procurement teams"
5. 
   Benchmarks & surveys

   22 April 2022
   Marketing procurement

   Benchmark: payment solutions / cashback

   WFA

   WFA member benchmark on payment solutions/cashback

   Read more about "Benchmark: payment solutions / cashback"
6. 
   Benchmarks & surveys

   1 April 2022
   Marketing effectiveness

   Benchmark: Digital Advertising Testing Protocols & Partners

   WFA

   A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…

   Read more about "Benchmark: Digital Advertising Testing Protocols & Partners"
7. 
   Benchmarks & surveys

   29 March 2022

   Benchmark: Global Category Management – Sourcing Market Research & Insights

   WFA

   This WFA member benchmark examined the category management of Market Research & Insights
   
   
   
   

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8. 
   Benchmarks & surveys

   23 March 2022
   Agency evaluation & performance

   Benchmark: Trends agencies and partners

   WFA

   A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…

   Read more about "Benchmark: Trends agencies and partners"
9. 
   Benchmarks & surveys

   16 March 2022

   World Economic Forum new benchmark on diversity and inclusion in media and entertainment

   World Economic Forum

   The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…

   Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"
10. 
    Benchmarks & surveys

    11 March 2022
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Benchmark: Media Agency Fee Risk & Reward Models

    WFA

    WFA member benchmark on Media Agency Fee Risk & Reward Models

    Read more about "Benchmark: Media Agency Fee Risk & Reward Models"
11. 
    Benchmarks & surveys

    11 March 2022
    Media measurementValue of advertisingMarketing effectiveness

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

    Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"
12. 
    Benchmarks & surveys

    9 March 2022
    Organisation & structure

    Survey: Ukrainian Response

    WFA

    In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference. 

    Read more about "Survey: Ukrainian Response"