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ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
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WFA benchmark on In-housing Digital Media, from an agency point of view
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Marketing procurement
Benchmark: Negotiating paid search deals
This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.
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eCommerceRetail Media
WFA Benchmark Results: Taking a Deeper Dive into Retail Media
Meeting overview and presentations from WFA’s Media Forum on the 27th of October
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Marketing procurement
Benchmark: Global Category Management – Models (for artwork/photography)
This WFA member benchmark examined the category management of models, for photography and/or artwork.
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Marketing procurement
Benchmark: Global Category Management – Digital Commerce
This WFA member benchmark examined the category management of Digital Commerce
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Marketing technologyData-driven marketingMarketing technology
WFA Benchmark: Media Ad Servers in a Constantly changing environment
A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
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Marketing procurement
Benchmark: Supply-chain finance solutions
This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.
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Marketing procurement
Benchmark: Supplier Relationship Management (SRM) programs
WFA member benchmark on Supplier Relationship Management (SRM) programs.
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Marketing procurement
Benchmark: Panel service agency(s) fee increases
WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…
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Marketing capabilities
Benchmark: Recommended tools for in-house agency operations
WFA member benchmark on recommended tools/systems/apps to support in-house agency operations.
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Marketing procurement
Benchmark: Global Category Management – Digital production & publishing
This WFA member benchmark examines the category management of digital production & publishing.
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Agency evaluation & performanceMarketing procurement
Benchmark: Market Research & Insights – Recommended agency partners
WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.