Marketing capabilitiesOrganisation & structure
Marketing capability: the soft reply to a hard question
Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…
Benchmark: Generative AI training
WFA member benchmark exploring training in Generative AI.
Benchmark: Global category management - Production consultants
WFA member benchmark on how marketing organisations work with production consultants.
Benchmark: Consumer segmentation partners in APAC
WFA member benchmark on identifying segmentation suppliers in APAC
Benchmark: Marketing Capability Investment
This new WFA member benchmark dispels the myths on capability investment.
Media budgets are on the rise, finds WFA and Ebiquity annual research
Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…
Benchmark: Savings Categorisation of Inflation Hedging
WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.
DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
Benchmark: Marketing Budget Setting
WFA benchmark containing best practices of marketing budget setting.
Benchmark: Recommended Capability Vendors
WFA benchmark containing member-recommended capability training vendors .
Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology
GenAI figures in most brands’ marketing plans, says new WFA research
A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
Benchmark: Approaches to entertainment marketing
WFA member benchmark on how organisations are approaching the entertainment marketing category