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Media transformation
Ad spend growth to slow in 2025
The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…
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Benchmark: Sustainable communication, advertising production and advertising behaviours
WFA member benchmark covering three topics relating to sustainability; communicating sustainability credentials on pack or at point…
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Marketing operationsMarketing procurement
Benchmark: Scope of Work (SOW) Process
WFA member benchmark exploring the SOW process
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Organisation & structure
Benchmark: Global Marketing Organisation Transformation
WFA member benchmark exploring global marketing organisation transformation
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Marketing capabilities
Benchmark: Sustainability Capability
WFA member benchmark on industry best practices for building capability specifically around sustainability topics
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Agency managementMarketing procurement
Benchmark: Shopper Marketing
WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies
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Self-regulationMarketing law
Co-operation between marketing and policy experts reaches unprecedented levels in Latin America
Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA…
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Benchmark: Media Planning Tools
WFA member research on media planning tools
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Marketing technologyMarketing capabilitiesMarketing technologyMarketing technology
Benchmark: Social Media Marketing Tools
WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening
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Organisation & structure
Benchmark: Global and local brand consistency
WFA member benchmark on centralising marketing assets and resources into a singular platform
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AIMarketing capabilities
Benchmark: Generative AI Upskilling
WFA benchmark on upskilling marketing teams on the topic of generative AI
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Diversity & Inclusion
Survey: DEI in Content Production
WFA member survey exploring company maturity and practices related to DEI in content production.