Related content
-
Marketing procurementOrganisation & structure
Benchmark: recruitment of marketing sourcing talent
WFA member benchmark on recruiting marketing sourcing talent
-
Marketing procurement
Benchmark: crowdsourced platform in Russia
WFA member benchmark on crowdsourced platforms of freelancers operating in Russia
-
Marketing procurement
Benchmark: innovation funds in media/marketing
WFA member benchmark on current practices regarding innovation funds in media and/or marketing
-
Benchmark: legal training for marketing procurement teams
WFA member benchmark on how to upskill marketing procurement teams in legal/contract management
-
Marketing procurement
Benchmark: payment solutions / cashback
WFA member benchmark on payment solutions/cashback
-
Marketing effectiveness
Benchmark: Digital Advertising Testing Protocols & Partners
A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…
-
Benchmark: Global Category Management – Sourcing Market Research & Insights
This WFA member benchmark examined the category management of Market Research & Insights
-
Agency evaluation & performance
Benchmark: Trends agencies and partners
A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…
-
World Economic Forum new benchmark on diversity and inclusion in media and entertainment
The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Benchmark: Media Agency Fee Risk & Reward Models
WFA member benchmark on Media Agency Fee Risk & Reward Models
-
Media measurementValue of advertisingMarketing effectiveness
Benchmark: Media Spend Vs Net Sales Revenue & A&P
WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
-
Organisation & structure
Survey: Ukrainian Response
In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference.