Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   17 December 2020
   Agency management

   Benchmark: Agency collaboration

   WFA

   WFA member survey on KPIs, success factors and challenges for agency collaboration.

   Read more about "Benchmark: Agency collaboration"
2. 
   Benchmarks & surveys

   8 December 2020
   Marketing procurement

   Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval

   WFA

   WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.

   Read more about "Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval"
3. 
   Benchmarks & surveys

   4 December 2020
   Marketing procurement

   Benchmark: Global Category Management - E-commerce

   WFA

   WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.

   Read more about "Benchmark: Global Category Management - E-commerce"
4. 
   Benchmarks & surveys

   26 November 2020

   Benchmark: Digital Agencies(B2B) in South East Asia

   WFA

   Member benchmark on Digital Agencies(B2B) in South East Asia 

   Read more about "Benchmark: Digital Agencies(B2B) in South East Asia"
5. 
   Benchmarks & surveys

   26 November 2020

   Benchmark: Media Recruitment Agencies in Japan

   WFA

   Member benchmark on Media Recruitment Agencies in Japan

   Read more about "Benchmark: Media Recruitment Agencies in Japan"
6. 
   Benchmarks & surveys

   25 November 2020
   Integrated marketingMarketing procurement

   Survey: Organising virtual and hybrid events

   WFA

   This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond

   Read more about "Survey: Organising virtual and hybrid events"
7. 
   Benchmarks & surveys

   12 November 2020
   Marketing operationsMarketing procurement

   Benchmark: Global Category Management - Consumer Promotions

   WFA

   Member benchmark on category management of consumer promotions.

   Read more about "Benchmark: Global Category Management - Consumer Promotions"
8. 
   Benchmarks & surveys

   28 October 2020
   Marketing procurementOrganisation & structure

   Global Marketing Procurement: 2020 and beyond

   WFA

   WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…

   Read more about "Global Marketing Procurement: 2020 and beyond"
9. 
   Benchmarks & surveys

   28 October 2020
   Marketing procurementOrganisation & structure

   Benchmark: Global marketing procurement team structures & workload allocation

   WFA

   WFA member benchmark regarding workload allocation and related team structures.

   Read more about "Benchmark: Global marketing procurement team structures & workload allocation"
10. 
    Benchmarks & surveys

    5 October 2020
    Digital policyData collection & privacy

    DGX Benchmark: EU-US Data Transfers

    WFA

    This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.

    Read more about "DGX Benchmark: EU-US Data Transfers"
11. 
    Benchmarks & surveys

    1 October 2020
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (September 2020)

    WFA

    The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

    Read more about "Survey: Covid-19 global response (September 2020)"
12. 
    Benchmarks & surveys

    30 September 2020
    Marketing capabilities

    Benchmark: Measures of investment in marketing capability building

    WFA

    WFA member benchmark covering measurement of investment in marketing capability building.

    Read more about "Benchmark: Measures of investment in marketing capability building"