Posts about Benchmarks & surveys

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  1.    Programmatic Data & Technology (2020)
    ChannelsProgrammaticMarketing technologyData-driven marketingMarketing technology

    Programmatic Data & Technology (2020)

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…

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  2.    Benchmark: Agency barter
    ChannelsAgency remuneration & contracts

    Benchmark: Agency barter

    This benchmark examines the usage of agency barter & principal buying/trading offerings.

    Read more about "Benchmark: Agency barter"
  3.    Benchmark: e-invoicing solutions
    Agency remuneration & contractsMarketing procurementMarketing technologyMarketing technology

    Benchmark: e-invoicing solutions

    This member benchmark examines the usage of e-invoicing solutions.

    Read more about "Benchmark: e-invoicing solutions"
  4.    Survey: Shifting from physical to virtual events
    Integrated marketingMarketing procurement

    Survey: Shifting from physical to virtual events

    This WFA member survey looks at how organisations are managing virtuals events in light of Covid-19

    Read more about "Survey: Shifting from physical to virtual events"
  5.    Survey: Covid-19 global response (June 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (June 2020)

    The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

    Read more about "Survey: Covid-19 global response (June 2020)"
  6.    Media Outlook in the COVID-19 Crisis
    ChannelsMedia governanceMarketing effectiveness

    Media Outlook in the COVID-19 Crisis

    Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…

    Read more about "Media Outlook in the COVID-19 Crisis"
  7.    Benchmark: Rights management for actors and music
    Marketing procurementOrganisation & structure

    Benchmark: Rights management for actors and music

    This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.

    Read more about "Benchmark: Rights management for actors and music"
  8.    Benchmark: Inclusive events for people with disabilities
    Integrated marketing

    Benchmark: Inclusive events for people with disabilities

    This member benchmark provides information on how to organize an inclusive event for people with disabilities.

    Read more about "Benchmark: Inclusive events for people with disabilities"
  9.    Client-agency performance evaluations: the agency view
    Agency evaluation & performanceAgency managementMarketing procurement

    Client-agency performance evaluations: the agency view

    This survey examined client-agency performance evaluation programs from the perspective of the agency side.

    Read more about "Client-agency performance evaluations: the agency view"
  10.    Benchmark: Calculation methods for social media savings
    Agency remuneration & contractsMarketing procurement

    Benchmark: Calculation methods for social media savings

    This member benchmark examines calculation methods for social media savings.

    Read more about "Benchmark: Calculation methods for social media savings"
  11.    Survey: Covid-19 global response (April 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (April 2020)

    The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…

    Read more about "Survey: Covid-19 global response (April 2020)"
  12.    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
    Marketing operations

    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker

    Investment down in all channels, with TV suffering a 33% fallCrisis accelerates change in the way marketing…

    Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"