Posts about Benchmarks & surveys

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  1.    Marketing industry launches first-ever global diversity and inclusion census
    Diversity & Inclusion

    Marketing industry launches first-ever global diversity and inclusion census

    Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…

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  2.    Spotlight on marketing and sustainability: bridging the gaps around the world
    Marketing operationsOrganisation & structure

    Spotlight on marketing and sustainability: bridging the gaps around the world

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

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  3.    Get comfortable with sustainability
    Brand purposeBrand reputationMarketing capabilitiesMarketing operations

    Get comfortable with sustainability

    The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more…

    Read more about "Get comfortable with sustainability"
  4.    WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
    Diversity & Inclusion

    WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm

    National advertiser and agency associations in 27 markets will promote research and…

    Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"
  5.    Benchmark: Boutique Creative Agencies in China
    Agency managementMarketing capabilities

    Benchmark: Boutique Creative Agencies in China

    Member benchmark on Boutique Creative Agencies in China

    Read more about "Benchmark: Boutique Creative Agencies in China"
  6.    Benchmark: Creative Agencies in Japan with TVCM capabilities
    Agency managementMarketing capabilities

    Benchmark: Creative Agencies in Japan with TVCM capabilities

    Member benchmark on Creative Agencies in Japan with TVCM capabilities

    Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"
  7.    Marketing and Sustainability: Closing the Gaps
    Brand purposeMarketing operations

    Marketing and Sustainability: Closing the Gaps

    What can Marketers do to drive Sustainability in their industry?

    Read more about "Marketing and Sustainability: Closing the Gaps"
  8.    Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
    ProductionMarketing procurement

    Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers

    Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.

    Read more about "Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers"
  9.    54% of people don't feel culturally represented in online ads, Facebook study finds
    Diversity & Inclusion

    54% of people don't feel culturally represented in online ads, Facebook study finds

    The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…

    Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"
  10.    Benchmark: Global Category Management - Strategic ‘packaging’ design agency
    Agency managementMarketing procurement

    Benchmark: Global Category Management - Strategic ‘packaging’ design agency

    Member benchmark on global category management of strategic ‘packaging’ design agency.

    Read more about "Benchmark: Global Category Management - Strategic ‘packaging’ design agency"
  11.    What marketing talent wants
    Marketing capabilitiesMarketing operationsOrganisation & structure

    What marketing talent wants

    Company and marketing department attributes that resonate with today's marketer

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  12.    Benchmark: Agency scope of work (SOW) tools
    Agency managementMarketing procurement

    Benchmark: Agency scope of work (SOW) tools

    WFA member benchmark survey on Scope of Work (SOW) tools.

    Read more about "Benchmark: Agency scope of work (SOW) tools"