Related content
-
Agency review & pitchingMarketing procurementBenchmark: Recommended packaging design agencies
Read more about "Benchmark: Recommended packaging design agencies"WFA member benchmark on recommended packaging design agencies.
-
Organisation & structureBenchmark: Internal brand communications and engagement
Read more about "Benchmark: Internal brand communications and engagement"WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.
-
Agency review & pitchingGamingMarketing procurementBenchmark: recommended sponsorship activation partners
Read more about "Benchmark: recommended sponsorship activation partners"WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…
-
Consumer insightBenchmark: Measuring the ROI of the Insights function
Read more about "Benchmark: Measuring the ROI of the Insights function"WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
-
Consumer insightData & analyticsBenchmark: Consumer Intimacy Programs
Read more about "Benchmark: Consumer Intimacy Programs"WFA member benchmark on perspectives on Consumer Intimacy Programs
-
Consumer insightBenchmark: Insights Core Competencies
Read more about "Benchmark: Insights Core Competencies"WFA member benchmark on the key skills insights leaders are focusing on
-
InfluencersInfluencersMarketing procurementBenchmark: end to end talent management process - in-housing vs outsourcing
Read more about "Benchmark: end to end talent management process - in-housing vs outsourcing"WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…
-
Marketing capabilitiesOrganisation & structureMarketing capability: the soft reply to a hard question
Read more about "Marketing capability: the soft reply to a hard question"Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…
-
AIBenchmark: Generative AI training
Read more about "Benchmark: Generative AI training"WFA member benchmark exploring training in Generative AI.
-
Marketing procurementBenchmark: Global category management - Production consultants
Read more about "Benchmark: Global category management - Production consultants"WFA member benchmark on how marketing organisations work with production consultants.
-
Consumer insightBenchmark: Consumer segmentation partners in APAC
Read more about "Benchmark: Consumer segmentation partners in APAC"WFA member benchmark on identifying segmentation suppliers in APAC
-
Marketing capabilities
Benchmark: Marketing Capability Investment
Read more about "Benchmark: Marketing Capability Investment"This new WFA member benchmark dispels the myths on capability investment.