Digital transformationMarketing capabilitiesMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
Marketing technologyMarketing technology
WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.
WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell
David Wheldon speaks with Sir Martin Sorrell
WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson
Diversity & Inclusion
WFA Better Marketing Pod Ep.1: Diversity & Inclusion
David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin
Brand safetyChannelsBrand safetyAgency rosters
COVID Compendium for Global Marketers
What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
CMO lockdown learnings: how marketing can boost your brand
A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…
Brand purposeBrand reputation
Webinar: How can marketing change the world?
"Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…
Brand safetyBrand safetyMedia measurementBrand purpose
Putting people first
People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
Diversity & InclusionBrand purpose
Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
10 years of Project Reconnect: What we've learned
Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the…
Better Marketing: Marketing can deliver positive social and political change
Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for…