Posts about Better marketing - page 2

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  1.    Webinar: How can marketing change the world?
    Brand purposeBrand reputation

    Webinar: How can marketing change the world?

    "Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…

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  2.    Putting people first
    Brand safetyBrand safetyMedia measurementBrand purpose

    Putting people first

    People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…

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  3.    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
    Diversity & InclusionBrand purpose

    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

    Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

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  4.    10 years of Project Reconnect: What we've learned
    Brand purpose

    10 years of Project Reconnect: What we've learned

    Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the…

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  5.    Better Marketing: Marketing can deliver positive social and political change
    Brand purpose

    Better Marketing: Marketing can deliver positive social and political change

    Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for…

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  6.    Better Marketing: Marketing can deliver meaningful human experiences
    Brand purpose

    Better Marketing: Marketing can deliver meaningful human experiences

    Jon Wilkins, Executive Chairman of Karmarama, makes the case on how marketing can change the world for the…

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  7.    Better Marketing: Marketing can save the Internet
    Brand purpose

    Better Marketing: Marketing can save the Internet

    Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the…

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  8.    Putting People First: 10 years of WFA's Project Reconnect
    Brand purposeBrand reputation

    Putting People First: 10 years of WFA's Project Reconnect

    10 years of learnings from running Project Reconnect

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  9.    WFA talks Better Marketing: Data opportunities
    Data-driven marketing

    WFA talks Better Marketing: Data opportunities

    At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio…

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  10.    WFA talks Better Marketing: The death of advertising?

    WFA talks Better Marketing: The death of advertising?

    At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu…

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  11.    WFA talks Better Marketing: Purpose
    Brand purpose

    WFA talks Better Marketing: Purpose

    At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio…

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  12.    WFA talks Better Marketing: Platform challenges
    Media governance

    WFA talks Better Marketing: Platform challenges

    At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…

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