Posts about Better marketing - page 3

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  1.    WFA talks Better Marketing: The future of the agency model
    Agency management

    WFA talks Better Marketing: The future of the agency model

    At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller…

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  2.    WFA talks Better Marketing: Data opportunities
    Data-driven marketing

    WFA talks Better Marketing: Data opportunities

    At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio…

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  3.    WFA talks Better Marketing: The death of advertising?

    WFA talks Better Marketing: The death of advertising?

    At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu…

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  4.    Global Media Charter
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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  5.    A guide to progressive gender portrayals in advertising
    Diversity & InclusionBrand purpose

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

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  6.    Project Reconnect masterdeck 2019
    Brand purposeBrand reputation

    Project Reconnect masterdeck 2019

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…

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  7.    Advertising standards toolkit for the promotion of effective self-regulation
    Self-regulationValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…

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  8.    7 Deadly Sins of Marketing
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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