Posts about Better marketing

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1. 
   OpinionsEvent reports

   2 April 2019
   Brand purpose

   Better Marketing: Marketing can save the Internet

   World Wide Web Foundation

   Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the…

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2. 
   Guides & templates

   27 March 2019
   Brand purposeBrand reputation

   Putting People First: 10 years of WFA's Project Reconnect

   WFA, Karmarama

   10 years of learnings from running Project Reconnect

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3. 
   Videos & webinars

   13 July 2018
   Organisation & structure

   WFA talks Better Marketing: The CMO agenda

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…

   Read more about "WFA talks Better Marketing: The CMO agenda"
4. 
   Videos & webinars

   13 July 2018
   Diversity & Inclusion

   WFA talks Better Marketing: Gender and diversity

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…

   Read more about "WFA talks Better Marketing: Gender and diversity"
5. 
   Videos & webinars

   13 July 2018
   Agency management

   WFA talks Better Marketing: The future of the agency model

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller…

   Read more about "WFA talks Better Marketing: The future of the agency model"
6. 
   Videos & webinars

   13 July 2018
   Data-driven marketing

   WFA talks Better Marketing: Data opportunities

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio…

   Read more about "WFA talks Better Marketing: Data opportunities"
7. 
   Videos & webinars

   13 July 2018

   WFA talks Better Marketing: The death of advertising?

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu…

   Read more about "WFA talks Better Marketing: The death of advertising?"
8. 
   Videos & webinars

   13 July 2018
   Brand purpose

   WFA talks Better Marketing: Purpose

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio…

   Read more about "WFA talks Better Marketing: Purpose"
9. 
   Videos & webinars

   13 July 2018
   Media governance

   WFA talks Better Marketing: Platform challenges

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…

   Read more about "WFA talks Better Marketing: Platform challenges"
10. 
    Guides & templates

    21 June 2018
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    WFA

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

    Read more about "Global Media Charter"
11. 
    Guides & templates

    14 May 2018
    Diversity & InclusionBrand purpose

    A guide to progressive gender portrayals in advertising

    WFA

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

    Read more about "A guide to progressive gender portrayals in advertising"
12. 
    Reports & whitepapers

    20 January 2018
    Brand purposeBrand reputation

    Project Reconnect masterdeck 2019

    WFA

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…

    Read more about "Project Reconnect masterdeck 2019"