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CreativityAI
WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
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Brand purposeBrand reputationOrganisation & structure
WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…
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Self-regulationBrand purposeBrand reputation
How do you create sustainable growth? 3 more experts share their views
Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…
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How do you create sustainable growth? 3 experts share their views
Ahead of WFA Global Marketer Week in Istanbul, we asked three thought leaders for their views on how to achieve the holy grail of…
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Integrated marketingDigital transformationMarketing operations
WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the…
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Digital policyMarketing law
WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…
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Brand purposeBrand reputationMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…
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Creativity
Re-finding our marketing mojo
Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…
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Brand purposeMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…
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Brand purposeBrand reputationOrganisation & structure
My top 10 take-outs from talking to marketing's brightest minds
The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces…
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Brand purposeMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy
WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…