Posts about Brand safety

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  1.    GARM Aggregated Measurement Report - March 2022
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - March 2022

    The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…

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  2.    Media Forum meeting overview – Responsible Media & Media Measurement (April 2022)
    Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness

    Media Forum meeting overview – Responsible Media & Media Measurement (April 2022)

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

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  3.    Ukraine: Taking action on digital advertising
    Brand safetyBrand safety

    Ukraine: Taking action on digital advertising

    The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…

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  4.    WFA calls on brands to reconsider media spend in Russia
    Brand safetyBrand safety

    WFA calls on brands to reconsider media spend in Russia

      

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  5.    Navigating digital media safety and suitability in the time of war
    Brand safetyBrand safety

    Navigating digital media safety and suitability in the time of war

    The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…

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  6.    ABA publishes guidance for a more transparent and accountable ad industry in Brazil
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety

    ABA publishes guidance for a more transparent and accountable ad industry in Brazil

    New guide aims to foster better relationships between advertisers and other industry stakeholders

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  7.    DGX meeting overview (December 2021)
    Brand safetyDigital policyBrand safety

    DGX meeting overview (December 2021)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.

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  8.    GARM x National Associations partnership meeting
    Brand safetyBrand safety

    GARM x National Associations partnership meeting

    Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021

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  9.    GARM Aggregated Measurement Report - November 2021
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - November 2021

    The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…

    Read more about "GARM Aggregated Measurement Report - November 2021"
  10.    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safety

    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms

    MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…

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  11.    WFA and ANA call on Facebook to address whistleblower allegations
    Brand safetyBrand safety

    WFA and ANA call on Facebook to address whistleblower allegations

     

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  12.    Webinar: How national associations can get involved in GARM
    Brand safetyBrand safety

    Webinar: How national associations can get involved in GARM

    In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media…

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