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Brand safetyDigital policyBrand safetyMarketing technologyMarketing technology
GenAI figures in most brands’ marketing plans, says new WFA research
A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
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Brand safetyBrand safety
New insights on platform safety trends through GARM’s latest measurement report
WFA’s Global Alliance for Responsible Media (GARM) releases Volume Five of the Aggregated Measurement Report. As a part of…
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Brand safetyBrand safety
The risks are rising for big brands
Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
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Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusioneCommerceRetail MediaOrganisation & structure
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Brand safetyBrand safety
GARM launches Generative AI and Metaverse brand safety playbook
GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help…
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Brand safetyBrand safety
GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to…
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Brand safetyBrand safety
GARM starts work on Media Sustainability
The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. The goal: to repeat the…
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Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation
“We’re going to have to be amazingly humble”
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
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Brand safetyDigital policyBrand safetyFood marketingSelf-regulationMarketing to childrenDiversity & InclusionMarketing law
WFA Survey: Responsible Marketing Frameworks
Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…
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Brand safetyBrand safetyMedia measurementDiversity & Inclusion
National industry associations from 25 countries gather in Istanbul
WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
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Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operations
Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…
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Brand safetyBrand safetyMedia measurementMedia literacyMedia InnovationNew Media OpportunitiesBrand purposeBrand reputation
WFA issues Global Media Charter 3.0
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…