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Audience measurementBrand safetyMedia governanceBrand safety
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Audience measurementBrand safetyMedia governanceBrand safety
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Brand safetyMedia transparencyBrand safety
WFA response to Adalytics report on Google Search advertising
Please note that GARM was discontinued on August 8. See more here.
21 December 2023, an update on the article published…
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Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology
GenAI figures in most brands’ marketing plans, says new WFA research
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Brand safetyBrand safety
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Please note that GARM was discontinued on August 8. See more here.
WFA’s Global Alliance for Responsible Media…
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Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.