Posts about Brand safety

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  1.    GenAI figures in most brands’ marketing plans, says new WFA research
    Brand safetyDigital policyBrand safetyMarketing technologyMarketing technology

    GenAI figures in most brands’ marketing plans, says new WFA research

    A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…

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  2.    New insights on platform safety trends through GARM’s latest measurement report
    Brand safetyBrand safety

    New insights on platform safety trends through GARM’s latest measurement report

    WFA’s Global Alliance for Responsible Media (GARM) releases Volume Five of the Aggregated Measurement Report. As a part of…

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  3.    The risks are rising for big brands
    Brand safetyBrand safety

    The risks are rising for big brands

    Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…

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  4.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusioneCommerceRetail MediaOrganisation & structure

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  5.    GARM launches Generative AI and Metaverse brand safety playbook
    Brand safetyBrand safety

    GARM launches Generative AI and Metaverse brand safety playbook

    GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help…

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  6.    GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
    Brand safetyBrand safety

    GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers

    Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to…

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  7.    GARM starts work on Media Sustainability
    Brand safetyBrand safety

    GARM starts work on Media Sustainability

    The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. The goal: to repeat the…

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  8.    “We’re going to have to be amazingly humble”
    Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation

    “We’re going to have to be amazingly humble”

    WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…

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  9.    WFA Survey: Responsible Marketing Frameworks
    Brand safetyDigital policyBrand safetyFood marketingSelf-regulationMarketing to childrenDiversity & InclusionMarketing law

    WFA Survey: Responsible Marketing Frameworks

    Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…

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  10.    National industry associations from 25 countries gather in Istanbul
    Brand safetyBrand safetyMedia measurementDiversity & Inclusion

    National industry associations from 25 countries gather in Istanbul

    WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…

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  11.    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
    Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operations

    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy

    WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…

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  12.    WFA issues Global Media Charter 3.0
    Brand safetyBrand safetyMedia measurementMedia literacyMedia InnovationNew Media OpportunitiesBrand purposeBrand reputation

    WFA issues Global Media Charter 3.0

    The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…

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