Posts about Brand safety

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  1.    Webinar: Social Commerce in China
    Brand safetyChannelsBrand safetyInfluencers

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

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  2.    GARM: Small steps and big leaps in pursuit of online safety
    Brand safetyBrand safety

    GARM: Small steps and big leaps in pursuit of online safety

    Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…

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  3.    Marketing leaders take action on harmful online content
    Brand safetyBrand safety

    Marketing leaders take action on harmful online content

    Global Alliance for Responsible Media launches solutions to improve digital safety

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  4.    The GARM Working Charter: Priorities for Uncommon Collaboration
    Brand safetyBrand safety

    The GARM Working Charter: Priorities for Uncommon Collaboration

    This document is our cross-industry industry alliance’s working charter. It represents our current and shared agreements on…

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  5.    DGX meeting overview (November 2019)
    Brand safetyDigital policyBrand safetySelf-regulationData collection & privacy

    DGX meeting overview (November 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

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  6.    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
    Brand safetyBrand safety

    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum

    GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and…

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  7.    WFA and strategic partner Digital Decisions release Digital Media Benchmark
    Ad fraud & verificationBrand safetyMedia governanceBrand safety

    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

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  8.    DGX meeting overview (September 2019)
    Brand safetyProgrammaticDigital policyBrand safetyData collection & privacy

    DGX meeting overview (September 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

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  9.    PAG Platform Policy Group Meeting Overview (July 2019, Brussels)
    Brand safetyDigital policyBrand safety

    PAG Platform Policy Group Meeting Overview (July 2019, Brussels)

    Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019

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  10. Brand safetyBrand safety

    Global Alliance for Responsible Media launches to address digital safety

    Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes

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  11.    PAG Meeting Overview (May 2019, Brussels)
    Brand safetyDigital policyBrand safetyFood marketingMarketing lawOrganisation & structure

    PAG Meeting Overview (May 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.

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  12.    Putting people first
    Brand safetyBrand safetyMedia measurementBrand purpose

    Putting people first

    People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…

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