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WFA response to Adalytics report on Google Search advertising
21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial…
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GenAI figures in most brands’ marketing plans, says new WFA research
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WFA’s Global Alliance for Responsible Media (GARM) releases Volume Five of the Aggregated Measurement Report. As a part of…
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Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
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Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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GARM launches Generative AI and Metaverse brand safety playbook
GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help…
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GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to…
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GARM starts work on Media Sustainability
The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. The goal: to repeat the…
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Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation
“We’re going to have to be amazingly humble”
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
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WFA Survey: Responsible Marketing Frameworks
Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…