Related content
-
Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safetySpotlight: An update on MRC’s mission to audit audience measurement and digital platforms
Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…
-
Brand safetyBrand safetyWFA and ANA call on Facebook to address whistleblower allegations
Read more about "WFA and ANA call on Facebook to address whistleblower allegations" -
Brand safetyBrand safetyWebinar: How national associations can get involved in GARM
Read more about "Webinar: How national associations can get involved in GARM"In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media…
-
Brand safetyBrand safetyDenmark, Finland and Sweden launch Nordic alliance for responsible media
Read more about "Denmark, Finland and Sweden launch Nordic alliance for responsible media"GARM Nordic seeks to improve digital safety in the Nordic region
-
Brand safetyBrand safetyData-driven marketingThe Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"A curated list of WFA resources to inform and shape your strategy
-
Brand safetyBrand safetyMedia measurement27 national associations address cross-media measurement and brand safety concerns
Read more about "27 national associations address cross-media measurement and brand safety concerns"National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…
-
Brand safetyBrand safetyGARM Aggregated Measurement Report - April 2021
Read more about "GARM Aggregated Measurement Report - April 2021"The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…
-
Brand safetyBrand safety
GARM launches its first-ever measurement report for digital brand safety
Read more about "GARM launches its first-ever measurement report for digital brand safety"First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing…
-
Ad fraud & verificationBrand safetyMedia transparencyBrand safetyBelgium’s Digital Ad Trust label reaches 63% of Belgians
Read more about "Belgium’s Digital Ad Trust label reaches 63% of Belgians"DAT Belgium's quality label has a national reach of 63% for display and 34% for video
-
Ad fraud & verificationBrand safetyBrand safetyJapan's ad industry unveils joint committee for ad verification in digital advertising
Read more about "Japan's ad industry unveils joint committee for ad verification in digital advertising"JICDAQ aims to improve low transparency in Japan’s digital media ecosystem
-
Brand safetyBrand safetyABA publishes brand safety floor and suitability framework for Brazilian ad market
Read more about "ABA publishes brand safety floor and suitability framework for Brazilian ad market"Brazil advertiser association localises GARM framework to help combat harmful content
-
Brand safetyDigital policyBrand safetyValue of advertisingDiversity & Inclusion#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
Read more about "#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?"A virtual event for anyone interested in how marketing can be a force for good