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Brand safetyBrand safety
Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media (GARM) has…
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Why brand safety matters
Please note that GARM was discontinued on August 8. See more here.
It’s worth reminding ourselves why brand…
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Brand safetyBrand safety
Insights from GARM’s Aggregated Measurement Report Volume 4
Please note that GARM was discontinued on August 8 2024. See more here.
GARM’s focused view on social media content…
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Brand safetyBrand safety
GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
Please note that GARM was discontinued on August 8 2024. See more here.
The Global Alliance for Responsible Media…
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Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety
Charting a new course in media for 2022 and beyond
WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…
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Ad fraud & verificationBrand safetyChannelsBrand safety
Benchmark: Social media compromises/hacks
WFA member benchmark on how to manage social media hacks
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Brand safetyChannelsBrand safetySelf-regulation
Benchmark: Tracking media in-feed on social platforms
WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy
WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy
WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
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Brand safetyBrand safety
GARM: 3 Years of Progress
Please note that GARM was discontinued on August 8 2024. See more here.
This report looks back on GARM's three-year…
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Brand safetyBrand safety
GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
Please note that GARM was discontinued on August 8 2024. See more here.
New adjacency standards were unveiled for Feed,…