Posts about Brand safety - page 2

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  1.    ABA publishes guidance for a more transparent and accountable ad industry in Brazil
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety

    ABA publishes guidance for a more transparent and accountable ad industry in Brazil

    New guide aims to foster better relationships between advertisers and other industry stakeholders

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  2.    DGX meeting overview (December 2021)
    Brand safetyDigital policyBrand safety

    DGX meeting overview (December 2021)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.

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  3.    GARM x National Associations partnership meeting
    Brand safetyBrand safety

    GARM x National Associations partnership meeting

    Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021

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  4.    GARM Aggregated Measurement Report - November 2021
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - November 2021

    The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…

    Read more about "GARM Aggregated Measurement Report - November 2021"
  5.    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safety

    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms

    MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…

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  6.    WFA and ANA call on Facebook to address whistleblower allegations
    Brand safetyBrand safety

    WFA and ANA call on Facebook to address whistleblower allegations

     

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  7.    Webinar: How national associations can get involved in GARM
    Brand safetyBrand safety

    Webinar: How national associations can get involved in GARM

    In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media…

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  8.    Denmark, Finland and Sweden launch Nordic alliance for responsible media
    Brand safetyBrand safety

    Denmark, Finland and Sweden launch Nordic alliance for responsible media

    GARM Nordic seeks to improve digital safety in the Nordic region

    Read more about "Denmark, Finland and Sweden launch Nordic alliance for responsible media"
  9.    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
    Brand safetyBrand safetyData-driven marketing

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    A curated list of WFA resources to inform and shape your strategy

    Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"
  10.    27 national associations address cross-media measurement and brand safety concerns
    Brand safetyBrand safetyMedia measurement

    27 national associations address cross-media measurement and brand safety concerns

    National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…

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  11.    GARM Aggregated Measurement Report - April 2021
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - April 2021

    The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…

    Read more about "GARM Aggregated Measurement Report - April 2021"
  12.    GARM launches its first-ever measurement report for digital brand safety
    Brand safetyBrand safety

    GARM launches its first-ever measurement report for digital brand safety

    First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing…

    Read more about "GARM launches its first-ever measurement report for digital brand safety"