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Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation
“We’re going to have to be amazingly humble”
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
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Brand safetyDigital policyBrand safetyFood marketingSelf-regulationMarketing to childrenDiversity & InclusionMarketing law
WFA Survey: Responsible Marketing Frameworks
Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…
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Brand safetyBrand safetyMedia measurementDiversity & Inclusion
National industry associations from 25 countries gather in Istanbul
WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
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Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operations
Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…
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Brand safetyBrand safetyMedia measurementMedia literacyBrand purposeBrand reputation
WFA issues Global Media Charter 3.0
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
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Brand safetyDigital policyBrand safetyMarketing law
WFA Guide: DSA and DMA implementation
WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital…
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Brand safetyBrand safetyBrand reputation
WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard
WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…
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Audience measurementBrand safetyBrand safetyBrand reputation
Build the future, don’t fear it
In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…
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Audience measurementBrand safetyMedia governanceBrand safetyDiversity & Inclusion
WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
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Brand safetyMedia governanceBrand safety
Twitter announces its acceleration agenda with GARM to answer brand safety needs
Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media and…
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Brand safetyBrand safety
WFA and GARM meet Musk to discuss brand safety
On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…
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Brand safetyBrand safety
Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media (GARM) has…