Posts about Brand safety

Related content

  1.    Why brand safety matters
    Brand safetyBrand safety

    Why brand safety matters
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    It’s worth reminding ourselves why brand…

    Read more about "Why brand safety matters"
  2.    Insights from GARM’s Aggregated Measurement Report Volume 4
    Brand safetyBrand safety

    Insights from GARM’s Aggregated Measurement Report Volume 4
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    GARM’s focused view on social media content…

    Read more about "Insights from GARM’s Aggregated Measurement Report Volume 4"
  3.    GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
    Brand safetyBrand safety

    GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    The Global Alliance for Responsible Media…

    Read more about "GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration"
  4.    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
    Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy

    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

    Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"
  5.    Charting a new course in media for 2022 and beyond
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety

    Charting a new course in media for 2022 and beyond

    WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…

    Read more about "Charting a new course in media for 2022 and beyond"
  6.    Benchmark: Social media compromises/hacks
    Ad fraud & verificationBrand safetyChannelsBrand safety

    Benchmark: Social media compromises/hacks

    WFA member benchmark on how to manage social media hacks

    Read more about "Benchmark: Social media compromises/hacks"
  7.    Benchmark: Tracking media in-feed on social platforms
    Brand safetyChannelsBrand safetySelf-regulation

    Benchmark: Tracking media in-feed on social platforms

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

    Read more about "Benchmark: Tracking media in-feed on social platforms"
  8.    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai

    WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…

    Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"
  9.    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin

    WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…

    Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"
  10.    GARM: 3 Years of Progress
    Brand safetyBrand safety

    GARM: 3 Years of Progress

    Please note that GARM was discontinued on August 8 2024. See more here.

    This report looks back on GARM's three-year…

    Read more about "GARM: 3 Years of Progress"
  11.    GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
    Brand safetyBrand safety

    GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    New adjacency standards were unveiled for Feed,…

    Read more about "GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse"
  12.    GARM Adjacency Standards Framework
    Brand safetyBrand safety

    GARM Adjacency Standards Framework

    This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…

    Read more about "GARM Adjacency Standards Framework"