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Brand safetyBrand safetyMedia measurement
National industry associations from 29 countries gather in Athens
WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…
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Brand safetyBrand safety
Ukraine: Taking action on digital advertising
The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…
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Brand safetyBrand safety
WFA calls on brands to reconsider media spend in Russia
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Brand safetyBrand safety
Navigating digital media safety and suitability in the time of war
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety
ABA publishes guidance for a more transparent and accountable ad industry in Brazil
New guide aims to foster better relationships between advertisers and other industry stakeholders
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Brand safetyDigital policyBrand safety
DGX meeting overview (December 2021)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.
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Brand safetyBrand safety
GARM x National Associations partnership meeting
Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021
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Brand safetyBrand safety
GARM Aggregated Measurement Report - November 2021
The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safety
Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…
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Brand safetyBrand safety
WFA and ANA call on Facebook to address whistleblower allegations
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Brand safetyBrand safety
Webinar: How national associations can get involved in GARM
In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media…
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Brand safetyBrand safety
Denmark, Finland and Sweden launch Nordic alliance for responsible media
GARM Nordic seeks to improve digital safety in the Nordic region