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Brand safetyBrand safetyInsights from GARM’s Aggregated Measurement Report Volume 4
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Brand safetyBrand safetyGARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
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Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safetyCharting a new course in media for 2022 and beyond
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Ad fraud & verificationBrand safetyChannelsBrand safetyBenchmark: Social media compromises/hacks
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Brand safetyChannelsBrand safetySelf-regulationBenchmark: Tracking media in-feed on social platforms
Read more about "Benchmark: Tracking media in-feed on social platforms"WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacyWFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacyWFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
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Brand safetyBrand safetyGARM: 3 Years of Progress
Read more about "GARM: 3 Years of Progress"Please note that GARM was discontinued on August 8 2024. See more here.
This report looks back on GARM's three-year…
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Brand safetyBrand safetyGARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
Read more about "GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse"Please note that GARM was discontinued on August 8 2024. See more here.
New adjacency standards were unveiled for Feed,…
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Brand safetyBrand safetyGARM Adjacency Standards Framework
Read more about "GARM Adjacency Standards Framework"This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…