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Brand safetyBrand safetyData-driven marketing
The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
A curated list of WFA resources to inform and shape your strategy
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Brand safetyBrand safetyMedia measurement
27 national associations address cross-media measurement and brand safety concerns
National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…
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Brand safetyBrand safety
GARM Aggregated Measurement Report - April 2021
The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…
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Brand safetyBrand safety
GARM launches its first-ever measurement report for digital brand safety
First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing…
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Belgium’s Digital Ad Trust label reaches 63% of Belgians
DAT Belgium's quality label has a national reach of 63% for display and 34% for video
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Ad fraud & verificationBrand safetyBrand safety
Japan's ad industry unveils joint committee for ad verification in digital advertising
JICDAQ aims to improve low transparency in Japan’s digital media ecosystem
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Brand safetyBrand safety
ABA publishes brand safety floor and suitability framework for Brazilian ad market
Brazil advertiser association localises GARM framework to help combat harmful content
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Brand safetyDigital policyBrand safetyValue of advertising
#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
A virtual event for anyone interested in how marketing can be a force for good
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Swiss ad industry launches Digital Ad Trust label
New quality label aims to ensure greater transparency and security in digital advertising in Switzerland
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Brand safetyMedia transparencyBrand safety
Turkish ad industry launches brand safety alliance
DPIP aims to help create a safer, more sustainable online media environment in Turkey
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Brand safetyBrand safety
Industry experts on the next steps for brand safety
The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights…
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Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure
Webinar: Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?