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Danish advertisers create guide to brand safety
Three out four advertisers say there is insufficient transparency in media buying.
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Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities
In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going…
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PAG Meeting Overview (November 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.
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Stakeholders including WFA develop voluntary code on disinformation
Industry stakeholders, including WFA, have drafted a self-regulatory code of practice that includes commitments to fight online…
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PAG Meeting Overview (September 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in…
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Taking the brand safety agenda forward
WFA signs MoU on Online Advertising and Intellectual Property Rights
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PAG Meeting Overview (May 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.
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Coalition for Better Ads: Feb 2018 State of play
The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
To view this…
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Brand safetyMedia governanceMedia transparencyBrand safety
Global marketers making radical changes to media management
WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…
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Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure
Survey on Social Media & Social Content Management 2017
WFA member survey. For additional details, please log in.
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics
Survey on Media Governance and Guardianship
WFA member survey. For additional details, please log in.
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Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety
WFA Media Charter (2008)
This charter has been developed by the Media Committee of the WFA.
Its aim is to state the advertisers’ principles and…
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