Posts about Case Studies

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  1.    Kenzo / My Mutant Brain

    Kenzo / My Mutant Brain

    Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising

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  2.    REI / The Level Playing Field

    REI / The Level Playing Field

    Outdoor retailer REI seeks to advance gender equality with series of long-term pledges

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  3.    Barbie / Blonde Ambition

    Barbie / Blonde Ambition

    How Mattel set out to demonstrate the doll’s relevance by embracing female empowerment and diversity

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  4.    SK-II / Marriage market takeover

    SK-II / Marriage market takeover

    Cosmetics brand SK-II creates online film to empower and celebrate single women in China

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  5.    Godiva / One for me, none for you

    Godiva / One for me, none for you

    Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on…

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  6.    Semcon / Re-search

    Semcon / Re-search

    Browser extension Semcon combats gender stereotypes in online search results

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  7.    Elastic Generation: The Female Edit

    Elastic Generation: The Female Edit

    Report exploring the lifestyles and attitudes of British women aged between 53 and 72.

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  8.    The Consumer Content Report: Influence in the Digital Age

    The Consumer Content Report: Influence in the Digital Age

    Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what…

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  9.    Gender Bias in Advertising: Research, Trends and New Visual Language

    Gender Bias in Advertising: Research, Trends and New Visual Language

    In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in…

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