Posts about Channels

Related content

1. 
   Videos & webinars

   1 July 2021
   Channels

   Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond

   WFA

   Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…

   Read more about "Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond"
2. 
   Event reports

   25 May 2021
   Channels

   Media Forum China Meeting Overview (May 2021)

   WFA

   Overview of the Media Forum held on 20 May, 2021.

   Read more about "Media Forum China Meeting Overview (May 2021)"
3. 
   Videos & webinars

   6 April 2021
   ChannelseCommerceMarketing capabilitiesMarketing operationsMarketing effectiveness

   Spotlight: Building Your Brand in an eCommerce Environment

   WFA

   Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…

   Read more about "Spotlight: Building Your Brand in an eCommerce Environment"
4. 
   Videos & webinars

   27 January 2021
   Audience measurementChannelsProgrammatic

   Spotlight: Digital media and the demise of identity

   WFA

   The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…

   Read more about "Spotlight: Digital media and the demise of identity"
5. 
   Videos & webinars

   14 October 2020
   Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure

   Webinar: Where do great ads thrive?

   WFA

   In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

   Read more about "Webinar: Where do great ads thrive?"
6. 
   Videos & webinars

   24 July 2020
   ChannelsMarketing operationsMarketing technologyMarketing technology

   Webinar: Live-streaming & E-commerce

   WFA

   This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…

   Read more about "Webinar: Live-streaming & E-commerce"
7. 
   Videos & webinars

   14 July 2020
   ChannelsMarketing operationsOrganisation & structure

   Webinar: The Low Touch Economy

   WFA

   Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…

   Read more about "Webinar: The Low Touch Economy"
8. 
   Videos & webinars

   9 July 2020
   ChannelsMedia governanceMarketing operations

   Webinar: Navigating global media pricing in 2020

   WFA

   Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…

   Read more about "Webinar: Navigating global media pricing in 2020"
9. 
   Benchmarks & surveys

   8 July 2020
   ChannelsMarketing technologyMarketing technology

   Benchmark: AI ad creative audit solution providers

   WFA

   WFA benchmark on possible vendors who could provide creative auditing services.

   Read more about "Benchmark: AI ad creative audit solution providers"
10. 
    Benchmarks & surveys

    6 July 2020
    ChannelsAgency remuneration & contracts

    Benchmark: Agency barter

    WFA

    This benchmark examines the usage of agency barter & principal buying/trading offerings.

    Read more about "Benchmark: Agency barter"
11. 
    Briefings & position papers

    1 July 2020
    Brand safetyChannelsBrand safetyAgency rosters

    COVID Compendium for Global Marketers

    WFA

    What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.

    Read more about "COVID Compendium for Global Marketers"
12. 
    Benchmarks & surveysReports & whitepapers

    16 June 2020
    ChannelsMedia governanceMarketing effectiveness

    Media Outlook in the COVID-19 Crisis

    WFA

    Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…

    Read more about "Media Outlook in the COVID-19 Crisis"