Posts about Channels

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1. 
   Reports & whitepapers

   4 September 2019
   ChannelsBrand purposeBrand reputation

   Cannes 2019 Wrap

   WFA

   In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

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2. 
   Benchmarks & surveys

   28 November 2018
   ChannelsData & analytics

   TV and online video costs to rise considerably, forecasts show

   WFA

   WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

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3. 
   Benchmarks & surveysReports & whitepapers

   20 November 2018
   ChannelsData & analytics

   Media cost inflation & deflation forecasts 2019

   WFA

   Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…

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4. 
   Benchmarks & surveys

   9 May 2018
   ChannelsAgency managementAgency review & pitchingMarketing capabilities

   Benchmark on Ecommerce capabilities

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Ecommerce capabilities"
5. 
   Videos & webinars

   27 November 2017
   Channels

   Webinar: Total view attribution

   WFA, Ebiquity

   This webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to…

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6. 
   Benchmarks & surveys

   24 October 2017
   ChannelsAgency review & pitchingIntegrated marketing

   Benchmark on Customer experience transformation

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Customer experience transformation"
7. 
   Benchmarks & surveys

   10 May 2017
   ChannelsMedia governanceMarketing operationsMarketing procurement

   Benchmark on Scatter vs Upfront: US TV Market

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Scatter vs Upfront: US TV Market"
8. 
   Benchmarks & surveys

   27 February 2017
   ChannelsAgency managementAgency review & pitching

   Benchmark on recommended etail content agencies

   WFA

    WFA member benchmark. For additional details, please log in.

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9. 
   Opinions

   22 December 2016
   ChannelsData & analytics

   Outlook 2017: crunching the numbers in media

   Matt Green

   There will be fewer major sporting events in 2017 than we’ve seen this year.

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10. 
    Reports & whitepapers

    31 May 2016
    ChannelsInfluencersInfluencersData & analytics

    Unlocking brand value with social communities

    WFA, STATSIT

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

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11. 
    Benchmarks & surveys

    15 March 2016
    Channels

    Survey results on Global Search Marketing

    WFA, tug

    The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…

    Read more about "Survey results on Global Search Marketing"
12. 
    Benchmarks & surveys

    11 March 2016
    Channels

    Survey results on global social media marketing: 2016

    WFA

    WFA survey looking at a number of critical areas relating to social media marketing.

    Read more about "Survey results on global social media marketing: 2016"