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Cannes 2019 Wrap
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
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TV and online video costs to rise considerably, forecasts show
WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media
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ChannelsData & analytics
Media cost inflation & deflation forecasts 2019
Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…
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ChannelsAgency managementAgency review & pitchingMarketing capabilities
Benchmark on Ecommerce capabilities
WFA member benchmark. For additional details, please log in.
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Channels
Webinar: Total view attribution
This webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to…
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ChannelsAgency review & pitchingIntegrated marketing
Benchmark on Customer experience transformation
WFA member benchmark. For additional details, please log in.
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ChannelsMedia governanceMarketing operationsMarketing procurement
Benchmark on Scatter vs Upfront: US TV Market
WFA member benchmark. For additional details, please log in.
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ChannelsAgency managementAgency review & pitching
Benchmark on recommended etail content agencies
WFA member benchmark. For additional details, please log in.
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ChannelsData & analytics
Outlook 2017: crunching the numbers in media
There will be fewer major sporting events in 2017 than we’ve seen this year.
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ChannelsInfluencersInfluencersData & analytics
Unlocking brand value with social communities
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
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Channels
Survey results on Global Search Marketing
The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…
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Channels
Survey results on global social media marketing: 2016
WFA survey looking at a number of critical areas relating to social media marketing.