Related content
-
ChannelsData & analyticsMedia cost inflation & deflation forecasts 2019
Read more about "Media cost inflation & deflation forecasts 2019"Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…
-
ChannelsAgency managementAgency review & pitchingeCommerceMarketing capabilitiesBenchmark on Ecommerce capabilities
Read more about "Benchmark on Ecommerce capabilities"WFA member benchmark. For additional details, please log in.
-
ChannelsWebinar: Total view attribution
Read more about "Webinar: Total view attribution"This webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to…
-
ChannelsAgency review & pitchingIntegrated marketing
Benchmark on Customer experience transformation
Read more about "Benchmark on Customer experience transformation"WFA member benchmark. For additional details, please log in.
-
ChannelsMedia governanceMarketing operationsMarketing procurement
Benchmark on Scatter vs Upfront: US TV Market
Read more about "Benchmark on Scatter vs Upfront: US TV Market"WFA member benchmark. For additional details, please log in.
-
ChannelsAgency managementAgency review & pitching
Benchmark on recommended etail content agencies
Read more about "Benchmark on recommended etail content agencies"WFA member benchmark. For additional details, please log in.
-
ChannelsData & analyticsOutlook 2017: crunching the numbers in media
Read more about "Outlook 2017: crunching the numbers in media"There will be fewer major sporting events in 2017 than we’ve seen this year.
-
ChannelsInfluencersData & analyticsUnlocking brand value with social communities
Read more about "Unlocking brand value with social communities"Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
-
ChannelsSurvey results on Global Search Marketing
Read more about "Survey results on Global Search Marketing"The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…
-
ChannelsSurvey results on global social media marketing: 2016
Read more about "Survey results on global social media marketing: 2016"WFA survey looking at a number of critical areas relating to social media marketing.
-
ChannelsInfluencersBuilding Social Communities
Read more about "Building Social Communities"What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…
-
ChannelsProgrammaticBenchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.