Building Social Communities
What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…
Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
Benchmark on the evolution of magazine readership and media buying
A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…
Survey on Mobile Marketing China: Online to Offline
The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…
Benchmark on media budget setting
Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technology
Benchmark on supporting ecommerce with digital marketing
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
Survey Results: Transmedia and multiscreen marketing
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety
WFA Media Charter (2008)
This charter has been developed by the Media Committee of the WFA.Its aim is to state the advertisers’ principles and…