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WFA survey looking at a number of critical areas relating to social media marketing.
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A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
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Benchmark on the evolution of magazine readership and media buying
A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…
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Benchmark on media budget setting
Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
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Benchmark on supporting ecommerce with digital marketing
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
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Survey Results: Transmedia and multiscreen marketing
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
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WFA Media Charter (2008)
This charter has been developed by the Media Committee of the WFA.
Its aim is to state the advertisers’ principles and…
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