Posts about Channels

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1. 
   Opinions

   22 December 2016
   ChannelsData & analytics

   Outlook 2017: crunching the numbers in media

   Matt Green

   There will be fewer major sporting events in 2017 than we’ve seen this year.

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2. 
   Reports & whitepapers

   31 May 2016
   ChannelsInfluencersInfluencersData & analytics

   Unlocking brand value with social communities

   WFA, STATSIT

   Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

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3. 
   Benchmarks & surveys

   15 March 2016
   Channels

   Survey results on Global Search Marketing

   WFA, tug

   The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…

   Read more about "Survey results on Global Search Marketing"
4. 
   Benchmarks & surveys

   11 March 2016
   Channels

   Survey results on global social media marketing: 2016

   WFA

   WFA survey looking at a number of critical areas relating to social media marketing.

   Read more about "Survey results on global social media marketing: 2016"
5. 
   Reports & whitepapers

   12 November 2015
   ChannelsInfluencersInfluencers

   Building Social Communities

   WFA, STATSIT

   What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

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6. 
   Benchmarks & surveys

   18 September 2015
   ChannelsProgrammatic

   Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

   WFA

   A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

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7. 
   Benchmarks & surveys

   10 September 2015
   Channels

   Benchmark on the evolution of magazine readership and media buying

   WFA

   A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…

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8. 
   Benchmarks & surveys

   1 September 2015
   Channels

   Survey on Mobile Marketing China: Online to Offline

   WFA, CollabCentral

   The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…

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9. 
   Benchmarks & surveys

   16 April 2015
   ChannelsMarketing procurement

   Benchmark on media budget setting

   WFA

   Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

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10. 
    Benchmarks & surveys

    24 March 2015
    ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technology

    Benchmark on supporting ecommerce with digital marketing

    WFA

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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11. 
    Benchmarks & surveys

    1 March 2015
    ChannelsIntegrated marketing

    Survey Results: Transmedia and multiscreen marketing

    WFA, MillwardBrown

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

    Read more about "Survey Results: Transmedia and multiscreen marketing"
12. 
    Guides & templatesReports & whitepapers

    9 January 2008
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"