Posts about Channels

Related content

  1.    Outlook 2017: crunching the numbers in media
    ChannelsData & analytics

    Outlook 2017: crunching the numbers in media

    There will be fewer major sporting events in 2017 than we’ve seen this year.

    Read more about "Outlook 2017: crunching the numbers in media"
  2.    Unlocking brand value with social communities
    ChannelsInfluencersInfluencersData & analytics

    Unlocking brand value with social communities

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

    Read more about "Unlocking brand value with social communities"
  3.    Survey results on Global Search Marketing
    Channels

    Survey results on Global Search Marketing

    The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…

    Read more about "Survey results on Global Search Marketing"
  4.    Survey results on global social media marketing: 2016
    Channels

    Survey results on global social media marketing: 2016

    WFA survey looking at a number of critical areas relating to social media marketing.

    Read more about "Survey results on global social media marketing: 2016"
  5.    Building Social Communities
    ChannelsInfluencersInfluencers

    Building Social Communities

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

    Read more about "Building Social Communities"
  6.    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
    ChannelsProgrammatic

    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

    A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

    Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"
  7.    Benchmark on the evolution of magazine readership and media buying
    Channels

    Benchmark on the evolution of magazine readership and media buying

    A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…

    Read more about "Benchmark on the evolution of magazine readership and media buying"
  8.    Survey on Mobile Marketing China: Online to Offline
    Channels

    Survey on Mobile Marketing China: Online to Offline

    The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…

    Read more about "Survey on Mobile Marketing China: Online to Offline"
  9.    Benchmark on media budget setting
    ChannelsMarketing procurement

    Benchmark on media budget setting

    Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

    Read more about "Benchmark on media budget setting"
  10.    Benchmark on supporting ecommerce with digital marketing
    ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technology

    Benchmark on supporting ecommerce with digital marketing

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

    Read more about "Benchmark on supporting ecommerce with digital marketing"
  11.    Survey Results: Transmedia and multiscreen marketing
    ChannelsIntegrated marketing

    Survey Results: Transmedia and multiscreen marketing

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

    Read more about "Survey Results: Transmedia and multiscreen marketing"
  12.    WFA Media Charter (2008)
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"