Posts about Content & Innovation

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  1.    Benchmark on recommended Digital Analytics Agencies
    Agency managementAgency review & pitchingData & analyticsData-driven marketing

    Benchmark on recommended Digital Analytics Agencies

    WFA member benchmark. For additional details, please log in.

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  2.    Benchmark on Suppliers of research-based copy-testing of digital ads
    Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

    Benchmark on Suppliers of research-based copy-testing of digital ads

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  3.    Survey on Social Media & Social Content Management 2017
    Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure

    Survey on Social Media & Social Content Management 2017

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  4.    Benchmark on recommended influencer agencies
    Agency managementAgency review & pitchingInfluencersInfluencersIntegrated marketingMarketing procurement

    Benchmark on recommended influencer agencies

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  5.    Benchmark on Integrated Production
    Agency evaluation & performanceAgency review & pitchingIntegrated marketingMarketing procurement

    Benchmark on Integrated Production

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  6.    Recommendations to master data & tech (2017)
    Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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  7.    Considerations on the road to digital transformation (2017)
    Marketing technologyDigital transformationMarketing technologyData-driven marketingMarketing technology

    Considerations on the road to digital transformation (2017)

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  8.    10 steps to close the gap between digital consumers and businesses
    Digital transformationConsumer insightData-driven marketing

    10 steps to close the gap between digital consumers and businesses

       

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  9.    5 ways to make newsrooms & content more effective
    CreativityMarketing operations

    5 ways to make newsrooms & content more effective

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  10.    Survey results on Programmatic & trading desks
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

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  11.    Content marketing survey results
    Organisation & structure

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

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  12.    Webinar: The journey towards customer-centricity
    Digital transformationMarketing effectiveness

    Webinar: The journey towards customer-centricity

    The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…

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