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CreativityMarketing capabilities
Creativity is more important than data, say four out of 10 Norwegian advertisers
Big Advertiser Report findings released at ANFO’s annual conference
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Creativity
Mobility campaign wins top award in Spain
Toyota campaign “Driving how you think” wins the Spanish Association of Advertisers (AEA) Effectiveness Grand…
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Creativity
Campaign about ‘indoor generation’ awarded in Denmark
Danish roof and skylights manufacturing company wins True Award Grand Prix
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Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
Report: The Road to Content Excellence
WFA member report. For additional details, please log in.
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Digital policyData & analyticsData-driven marketing
DGX benchmark on Facebook’s classification of 1st vs 3rd party
WFA member benchmark. For additional details, please log in.
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Digital policyMarketing to childrenData collection & privacyData-driven marketing
Digital Advertising to children under GDPR
Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…
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Agency review & pitchingCreativityMarketing procurement
Recommended creative agencies in APAC
WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics
Survey on content production-data and benchmarking
WFA member survey. For additional details, please log in.
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Data-driven marketing
WFA talks Better Marketing: Data opportunities
At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio…
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Webinar: Content in a connected world
In this hyperconnected world, how we can make our proposal relevant?