Posts about Content & Innovation

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  1.    Spotlight: Marketing in the Metaverse
    Gaming

    Spotlight: Marketing in the Metaverse

    As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…

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  2.    Global Content Production 2021
    Production

    Global Content Production 2021

    Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…

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  3.    12 predictions for 2022

    12 predictions for 2022

    From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…

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  4.    Reversing the decline in advertising effectiveness
    Content marketingCreativityBrand reputation

    Reversing the decline in advertising effectiveness

    To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…

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  5.    Spotlight: Gaming Demystified 2021
    ChannelsGamingIntegrated marketingDigital transformation

    Spotlight: Gaming Demystified 2021

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

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  6.    Majority of major multinationals now investing in gaming in APAC, WFA research
    Gaming

    Majority of major multinationals now investing in gaming in APAC, WFA research

    Senior marketers now have more knowledge and greater interest

    Expected investment has risen nearly three-fold in the last…

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  7.    The butterfly effect of global marketing transformation
    Creativity

    The butterfly effect of global marketing transformation

    The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…

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  8.    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"
  9.    A look back at Cannes 2021
    Creativity

    A look back at Cannes 2021

    Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…

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  10.    Innovation at Cannes
    Creativity

    Innovation at Cannes

    Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…

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  11.    Accelerated sponsorship
    InfluencersContent marketingCreativityGaming

    Accelerated sponsorship

    Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…

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  12.    My favourite campaign of 2020…
    Creativity

    My favourite campaign of 2020…

    Six industry leaders highlight the work that has impressed them most this year.

    Read more about "My favourite campaign of 2020…"