Related content
-
GamingSpotlight: Marketing in the Metaverse
Read more about "Spotlight: Marketing in the Metaverse"As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…
-
ProductionGlobal Content Production 2021
Read more about "Global Content Production 2021"Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…
-
12 predictions for 2022
Read more about "12 predictions for 2022"From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…
-
Content marketingCreativityBrand reputationReversing the decline in advertising effectiveness
Read more about "Reversing the decline in advertising effectiveness"To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…
-
ChannelsGamingIntegrated marketingDigital transformationSpotlight: Gaming Demystified 2021
Read more about "Spotlight: Gaming Demystified 2021"Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
-
GamingMajority of major multinationals now investing in gaming in APAC, WFA research
Read more about "Majority of major multinationals now investing in gaming in APAC, WFA research"Senior marketers now have more knowledge and greater interest
Expected investment has risen nearly three-fold in the last…
-
CreativityThe butterfly effect of global marketing transformation
Read more about "The butterfly effect of global marketing transformation"The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…
-
ChannelsGamingIntegrated marketingDigital transformationGAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
-
CreativityA look back at Cannes 2021
Read more about "A look back at Cannes 2021"Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…
-
CreativityInnovation at Cannes
Read more about "Innovation at Cannes"Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
-
InfluencersContent marketingCreativityGamingAccelerated sponsorship
Read more about "Accelerated sponsorship"Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…
-
CreativityMy favourite campaign of 2020…
Read more about "My favourite campaign of 2020…"Six industry leaders highlight the work that has impressed them most this year.