Posts about Content & Innovation

Related content

  1.    Benchmark: Creative agencies in EMEA and APAC
    Agency evaluation & performanceAgency rostersCreativity

    Benchmark: Creative agencies in EMEA and APAC

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

    Read more about "Benchmark: Creative agencies in EMEA and APAC"
  2.    Voice and audio branding strategy
    VoiceOrganisation & structure

    Voice and audio branding strategy

    This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…

    Read more about "Voice and audio branding strategy"
  3.    Video gaming: Why it matters to non-endemic brand owners
    Gaming

    Video gaming: Why it matters to non-endemic brand owners

    We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…

    Read more about "Video gaming: Why it matters to non-endemic brand owners"
  4.    Webinar: Designing for integration
    Agency rostersIntegrated marketing

    Webinar: Designing for integration

    Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…

    Read more about "Webinar: Designing for integration"
  5.    Webinar: Contagious presents Cannes Deconstructed 2019
    Creativity

    Webinar: Contagious presents Cannes Deconstructed 2019

    Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today. 

    Read more about "Webinar: Contagious presents Cannes Deconstructed 2019"
  6.    Better marketing takes centre stage in Finland
    Creativity

    Better marketing takes centre stage in Finland

    MRKTNG Day 2019 conference puts focus on how marketing can be a force for good

    Read more about "Better marketing takes centre stage in Finland"
  7.    Video gaming goes mainstream in APAC
    GamingMarketing effectiveness

    Video gaming goes mainstream in APAC

    Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…

    Read more about "Video gaming goes mainstream in APAC"
  8.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
  9.    Seven take-outs from Cannes 2019
    CreativityBrand reputation

    Seven take-outs from Cannes 2019

    So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

    Read more about "Seven take-outs from Cannes 2019"
  10.    WFA launches the Voice Coalition at Cannes Lions
    Voice

    WFA launches the Voice Coalition at Cannes Lions

    Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

    Read more about "WFA launches the Voice Coalition at Cannes Lions"
  11.    Voice Commerce Research
    Voice

    Voice Commerce Research

    New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase…

    Read more about "Voice Commerce Research"
  12.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"