Posts about Content & Innovation

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  1.    Voice and audio branding strategy
    VoiceOrganisation & structure

    Voice and audio branding strategy

    This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…

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  2.    Video gaming: Why it matters to non-endemic brand owners
    Gaming

    Video gaming: Why it matters to non-endemic brand owners

    We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…

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  3.    Webinar: Designing for integration
    Agency rostersIntegrated marketing

    Webinar: Designing for integration

    Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of Read more about "Webinar: Designing for integration"

  4.    Webinar: Contagious presents Cannes Deconstructed 2019
    Creativity

    Webinar: Contagious presents Cannes Deconstructed 2019

    Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today. 

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  5.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    Gaming

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    A review of some of the findings from the recent report 'Gaming Demistified'

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  6.    Better marketing takes centre stage in Finland
    Creativity

    Better marketing takes centre stage in Finland

    MRKTNG Day 2019 conference puts focus on how marketing can be a force for good

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  7.    Video gaming goes mainstream in APAC
    GamingMarketing effectiveness

    Video gaming goes mainstream in APAC

    Nearly a third of major multinationals in APAC are already investing

    Research reveals that more than three quarters plan to…

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  8.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    Esports is the pinnacle of the gaming industry, where professional gamers compete for sizeable prize pools that rival (and often…

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  9.    Seven take-outs from Cannes 2019
    CreativityBrand reputation

    Seven take-outs from Cannes 2019

    So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

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  10.    WFA launches the Voice Coalition at Cannes Lions
    Voice

    WFA launches the Voice Coalition at Cannes Lions

    Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

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  11.    Voice Commerce Research
    Voice

    Voice Commerce Research

    New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase…

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  12.    Recommended global production/implementation agency
    Agency review & pitchingAgency rostersIntegrated marketingOrganisation & structure

    Recommended global production/implementation agency

      WFA member bechmark. For additional details, please log in.

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