Posts about Content & Innovation

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  1.    Key trends from Cannes jurors and commentators
    Diversity & Inclusion

    Key trends from Cannes jurors and commentators

    Cannes Lions jurors and commentators share their views on this year's edition of the festival.

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  2.    My five takeaways from Cannes 2023
    Media governanceProgrammaticDiversity & InclusionCreativityBrand purposeMarketing technologyMedia transformationMarketing technology

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

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  3.    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
    Digital policy

    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!

    If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…

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  4.    WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer
    Content marketingMedia Innovation

    WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer

    The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…

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  5.    WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
    CreativityGamingMedia InnovationDigital transformationMarketing technologyMarketing technology

    WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth

    Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…

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  6.    New speakers announced at WFA Global Marketer Week in Istanbul
    CreativityDigital transformationMarketing operations

    New speakers announced at WFA Global Marketer Week in Istanbul

    The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…

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  7.    How to be more creative in 2023?
    Creativity

    How to be more creative in 2023?

    Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.

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  8.    Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
    Content marketingCreativityMedia InnovationNew Media OpportunitiesDigital transformation

    Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023

    Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.

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  9.    Media Forum Meeting Overview (20th October 2022)
    Media InnovationNew Media OpportunitiesMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology

    Media Forum Meeting Overview (20th October 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

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  10.    Bringing back the talent

    Bringing back the talent

    Attracting and retaining talent is undoubtedly the most important challenge in the communication industry right now. Our business is…

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  11.    Spotlight: E-commerce content creation - setting up for success
    Agency evaluation & performanceMarketing procurement

    Spotlight: E-commerce content creation - setting up for success

    To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…

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  12.    Ditch the metaverse FOMO
    Marketing technologyMarketing technology

    Ditch the metaverse FOMO

    Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…

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