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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityGamingMedia InnovationNew Media OpportunitiesDigital transformationMarketing technologyMarketing technology
Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
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Content marketingCreativityMarketing effectiveness
Creative effectiveness is not about taking risks
Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
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Spotlight: The Media Shift - Anticipating the Media World of Tomorrow
The future does not look any easier. The pandemic has further intensified consumer adoption and reliance on the internet. While this…
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7 partner predictions for 2022
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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Spotlight: Reversing the decline in advertising effectiveness
In this recording, System1’s Chief Innovation Officer, Orlando Wood, shares insights from his latest book, Look out, published…
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Gaming
Spotlight: Marketing in the Metaverse
As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…
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Production
Global Content Production 2021
Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…
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12 predictions for 2022
From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…
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Content marketingCreativityBrand reputation
Reversing the decline in advertising effectiveness
To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…
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ChannelsGamingIntegrated marketingDigital transformation
Spotlight: Gaming Demystified 2021
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
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Gaming
Majority of major multinationals now investing in gaming in APAC, WFA research
Senior marketers now have more knowledge and greater interest
Expected investment has risen nearly three-fold in the last…
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Creativity
The butterfly effect of global marketing transformation
The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…