Related content
-
Creativity
Marketers failing to overcome key barriers to creativity, WFA research
Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…
-
CreativityBrand purposeBrand reputation
WFA introduces Global Marketer Hall of Fame
The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…
-
CreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness
WFA launches Global Marketer of the Year 2022
Partners with The Drum to celebrate global and regional marketers and the work…
-
Self-regulationCreativity
Clients and Creativity
With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…
-
Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technology
Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
-
CreativityMarketing effectiveness
Creative effectiveness is not about taking risks
Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
-
Spotlight: The Media Shift - Anticipating the Media World of Tomorrow
The future does not look any easier. The pandemic has further intensified consumer adoption and reliance on the internet. While this…
-
7 partner predictions for 2022
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
-
Spotlight: Reversing the decline in advertising effectiveness
In this recording, System1’s Chief Innovation Officer, Orlando Wood, shares insights from his latest book, Look out, published…
-
VR & ARGaming
Spotlight: Marketing in the Metaverse
As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…
-
Global Content Production 2021
Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…
-
12 predictions for 2022
From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…