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CreativityBrand reputation
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To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…
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Spotlight: Gaming Demystified 2021
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
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Gaming
Majority of major multinationals now investing in gaming in APAC, WFA research
Senior marketers now have more knowledge and greater interest
Expected investment has risen nearly three-fold in the last…
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Creativity
The butterfly effect of global marketing transformation
The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…
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ChannelsGamingIntegrated marketingDigital transformation
GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
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Creativity
A look back at Cannes 2021
Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…
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Creativity
Innovation at Cannes
Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
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InfluencersCreativityInfluencersGaming
Accelerated sponsorship
Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…
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Creativity
My favourite campaign of 2020…
Six industry leaders highlight the work that has impressed them most this year.
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Creativity
The work that inspired in 2020
We asked the WFA Global Marketer of the Year jury what work had stood out for them this…
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CreativityBrand purpose
My favourite campaign of 2020...
Six industry leaders highlight the work that has impressed them in this strangest of years.
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Creativity
Contagious becomes WFA’s global strategic partner for Creativity
Strategic partners help WFA improve on the value delivered to members against a number of priority areas