Related content
-
CreativityBrand reputationSeven take-outs from Cannes 2019
Read more about "Seven take-outs from Cannes 2019"So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
-
WFA launches the Voice Coalition at Cannes Lions
Read more about "WFA launches the Voice Coalition at Cannes Lions"Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce
-
Voice Commerce Research
Read more about "Voice Commerce Research"New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase…
-
Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketingThe State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
-
Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurementGlobal Content Production Ecosystem 2018
Read more about "Global Content Production Ecosystem 2018"WFA member bechmark. For additional details, please log in.
-
Integrated marketingMarketing operationsBenchmark on launch strategies
Read more about "Benchmark on launch strategies"WFA member bechmark. For additional details, please log in.
-
Integrated marketingBenchmark on shifting consumer behavior in Germany
Read more about "Benchmark on shifting consumer behavior in Germany"WFA member bechmark. For additional details, please log in.
-
ProgrammaticData-driven marketingNine out of ten marketers in APAC buy media programmatically
Read more about "Nine out of ten marketers in APAC buy media programmatically"Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market
-
CreativityEffie Awards launches in Pakistan
Read more about "Effie Awards launches in Pakistan"PAS Awards marketing effectiveness award rebranded as Effie Awards Pakistan
-
Digital policyData collection & privacyData-driven marketingWebinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
Read more about "Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy"In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
-
CreativityMarketing effectiveness5 of the Most Contagious ideas of 2018
Read more about "5 of the Most Contagious ideas of 2018"From embracing risk to admitting your imperfections and taking a stand
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness
Survey on Performance Marketing
Read more about "Survey on Performance Marketing"The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…