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Audience measurementMedia measurement
Canada unveils cross-media measurement committee
P&G Canada’s Judi Hoffman to chair ACA’s new working group
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Audience measurementMedia governance
Global advertisers unveil a collaborative new approach to cross-media measurement
UK and US to lead implementation following international peer review
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Audience measurementChannelsMedia transformationMarketing effectiveness
Mind the Gap - 2020
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…Read more about "Mind the Gap - 2020" -
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The UK launches cross-media measurement programme
ISBA puts Cross Media Research Group principles to the test
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Audience measurement
A campaign for better measurement
Global brands are calling for a cross media measurement model. Matt Green explains why.
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Brand safetyBrand safetyMedia measurementBrand purpose
Putting people first
People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
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Audience measurementOrganisation & structureMedia transformationData-driven marketing
Media Forum Meeting Overview (June 2018, Barcelona)
Overview of the Media Forum held in July 2018 in Barcelona.
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Audience measurement
Webinar: Cross Device Measurement
Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the…
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