Posts about Cross-media measurement

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  1.    Global advertisers unveil a collaborative new approach to cross-media measurement
    Audience measurementMedia governance

    Global advertisers unveil a collaborative new approach to cross-media measurement

    UK and US to lead implementation following international peer review

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  2.    Mind the Gap - 2020
    Audience measurementChannelsMarketing effectiveness

    Mind the Gap - 2020

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
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  3.    The UK launches cross-media measurement programme
    Audience measurementMedia measurement

    The UK launches cross-media measurement programme

    ISBA puts Cross Media Research Group principles to the test

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  4.    A campaign for better measurement
    Audience measurement

    A campaign for better measurement

    Global brands are calling for a cross media measurement model. Matt Green explains why.

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  5.    Putting people first
    Brand safetyBrand safetyMedia measurementBrand purpose

    Putting people first

    People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…

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  6.    Media Forum Meeting Overview (June 2018, Barcelona)
    Audience measurementOrganisation & structureData-driven marketing

    Media Forum Meeting Overview (June 2018, Barcelona)

     Overview of the Media Forum held in July 2018 in Barcelona.

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  7.    Webinar: Cross Device Measurement
    Audience measurement

    Webinar: Cross Device Measurement

    Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the…

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