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Halo CMM Community Townhall Meeting
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Audience measurementBrand safetyMedia governanceBrand safety
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
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We’re ready for a return to Reach and Frequency
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
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National industry associations from 25 countries gather in Istanbul
WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
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Media measurement
An update on the advertisers’ approach to cross-media measurement
Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…
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Audience measurementChannelsMedia transparency
People first measurement
The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…
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Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness
Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Brand safetyBrand safetyMedia measurement
National industry associations from 29 countries gather in Athens
WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…
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Media measurement
Sweden’s cross-media measurement initiative unveils industry standard for media buying
New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively