Audience measurementChannelsMarketing effectiveness
Mind the Gap - 2020The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…Read more about "Mind the Gap - 2020"
Audience measurementMedia measurement
The UK launches cross-media measurement programme
ISBA puts Cross Media Research Group principles to the test
A campaign for better measurement
Global brands are calling for a cross media measurement model. Matt Green explains why.
Brand safetyBrand safetyMedia measurementBrand purpose
Putting people first
People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
Audience measurementOrganisation & structureData-driven marketing
Media Forum Meeting Overview (June 2018, Barcelona)
Overview of the Media Forum held in July 2018 in Barcelona.
Webinar: Cross Device Measurement
Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the…
Audience measurementMedia measurementData & analytics
Blueprint for consumer-centric holistic measurement (2008)
The purpose of this blueprint is to outline a vision, objectives and recommended actions towards developments of holistic…