Posts about Cross-media measurement

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  1.    Halo CMM Community Townhall Meeting
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

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  2.    National industry associations from 25 countries gather in Istanbul
    Brand safetyBrand safetyMedia measurementDiversity & Inclusion

    National industry associations from 25 countries gather in Istanbul

    WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…

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  3.    An update on the advertisers’ approach to cross-media measurement
    Media measurement

    An update on the advertisers’ approach to cross-media measurement

    Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…

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  4.    People first measurement
    Audience measurementChannelsMedia transparency

    People first measurement

    The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…

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  5.    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

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  6.    National industry associations from 29 countries gather in Athens
    Brand safetyBrand safetyMedia measurement

    National industry associations from 29 countries gather in Athens

    WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…

    Read more about "National industry associations from 29 countries gather in Athens"
  7.    Sweden’s cross-media measurement initiative unveils industry standard for media buying
    Media measurement

    Sweden’s cross-media measurement initiative unveils industry standard for media buying

    New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively

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  8.    27 national associations address cross-media measurement and brand safety concerns
    Brand safetyBrand safetyMedia measurement

    27 national associations address cross-media measurement and brand safety concerns

    National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…

    Read more about "27 national associations address cross-media measurement and brand safety concerns"
  9.    WFA CEO: “Build Back Better has started”

    WFA CEO: “Build Back Better has started”

    An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.

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  10.    Canada unveils cross-media measurement committee
    Audience measurementMedia measurement

    Canada unveils cross-media measurement committee

    P&G Canada’s Judi Hoffman to chair ACA’s new working group

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  11.    Global advertisers unveil a collaborative new approach to cross-media measurement
    Audience measurementMedia governance

    Global advertisers unveil a collaborative new approach to cross-media measurement

    UK and US to lead implementation following international peer review

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  12.    Mind the Gap - 2020
    Audience measurementChannelsMedia transformationMarketing effectiveness

    Mind the Gap - 2020

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
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