Related content
-
Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectivenessMedia Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Read more about "Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
-
Brand safetyBrand safetyMedia measurementNational industry associations from 29 countries gather in Athens
Read more about "National industry associations from 29 countries gather in Athens"WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…
-
Media measurementSweden’s cross-media measurement initiative unveils industry standard for media buying
Read more about "Sweden’s cross-media measurement initiative unveils industry standard for media buying"New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively
-
Brand safetyBrand safetyMedia measurement27 national associations address cross-media measurement and brand safety concerns
Read more about "27 national associations address cross-media measurement and brand safety concerns"National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…
-
WFA CEO: “Build Back Better has started”
Read more about "WFA CEO: “Build Back Better has started”"An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.
-
Audience measurementMedia measurementCanada unveils cross-media measurement committee
Read more about "Canada unveils cross-media measurement committee"P&G Canada’s Judi Hoffman to chair ACA’s new working group
-
Audience measurementMedia governanceGlobal advertisers unveil a collaborative new approach to cross-media measurement
Read more about "Global advertisers unveil a collaborative new approach to cross-media measurement"UK and US to lead implementation following international peer review
-
Audience measurementChannelsMarketing effectivenessMind the Gap - 2020
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…Read more about "Mind the Gap - 2020" -
Audience measurementMedia measurementThe UK launches cross-media measurement programme
Read more about "The UK launches cross-media measurement programme"ISBA puts Cross Media Research Group principles to the test
-
Audience measurementA campaign for better measurement
Read more about "A campaign for better measurement"Global brands are calling for a cross media measurement model. Matt Green explains why.
-
Brand safetyBrand safetyMedia measurementBrand purposePutting people first
Read more about "Putting people first"People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
-
Audience measurementOrganisation & structureData-driven marketingMedia Forum Meeting Overview (June 2018, Barcelona)
Read more about "Media Forum Meeting Overview (June 2018, Barcelona)"Overview of the Media Forum held in July 2018 in Barcelona.