Posts about D&I in communications

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  1.    Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…

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  2.    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
    Diversity & InclusionBrand purpose

    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

    Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

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  3.    AdReaction: Getting gender right

    AdReaction: Getting gender right

    AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media…

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  4.    The Gender Equality Measure

    The Gender Equality Measure

    The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by…

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  5.    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
    Diversity & Inclusion

    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G

    WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women

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  6.    What Women Want

    What Women Want

    Study by Kantar reports that despite an increased focus on equality, major brands are still not effectively acknowledging…

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  7.    Depictions, perceptions and harm (2018)

    Depictions, perceptions and harm (2018)

    An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be…

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  8.    WFA talks Better Marketing: Gender and diversity
    Diversity & Inclusion

    WFA talks Better Marketing: Gender and diversity

    At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…

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  9.    The case for unstereotyping ads

    The case for unstereotyping ads

    The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.

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  10.    A guide to progressive gender portrayals in advertising
    Diversity & InclusionBrand purpose

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

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  11.    Kenzo / My Mutant Brain

    Kenzo / My Mutant Brain

    Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising

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  12.    REI / The Level Playing Field

    REI / The Level Playing Field

    Outdoor retailer REI seeks to advance gender equality with series of long-term pledges

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