Related content
-
Digital policyData collection & privacyWebinar: Data safety and risk, benchmarking approaches across the industry
Read more about "Webinar: Data safety and risk, benchmarking approaches across the industry"An analysis and benchmarking of data safety and risk across the industry
-
Digital policySelf-regulationWFA position on data and privacy
Read more about "WFA position on data and privacy"This position paper outlines WFA's vision regarding data and privacy.
-
Marketing technologyOrganisation & structureMarketing technologyBenchmark: Customer Data Platforms (CDP)
Read more about "Benchmark: Customer Data Platforms (CDP)"This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.
-
Brand safetyDigital policyBrand safetySelf-regulationData collection & privacyDGX meeting overview (November 2019)
Read more about "DGX meeting overview (November 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.
-
Agency evaluation & performanceConsumer insightData & analyticsInsight Forum meeting overview (December 2019)
Read more about "Insight Forum meeting overview (December 2019)"Overview of the Insight Forum meeting held on 4 December 2019 in London.
-
Marketing operationsMarketing procurementBenchmark: Managing slow moving or obsolete (SLOB) products
Read more about "Benchmark: Managing slow moving or obsolete (SLOB) products"This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.
-
Marketing procurementBenchmark: Procurement systems for marketing
Read more about "Benchmark: Procurement systems for marketing"This WFA member benchmark covers the usage of buying channels / procure-to-pay systems that WFA members employ and whether they…
-
Media governanceMarketing operationsMarketing procurementSurvey: Media Planning & Buying Management Tools
Read more about "Survey: Media Planning & Buying Management Tools"A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
-
Marketing technologyMarketing technologyWebinar: Blockchain in Marketing
Read more about "Webinar: Blockchain in Marketing"During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…
-
Digital policyData collection & privacyDGX Benchmark on collection and notification policies for stakeholder data
Read more about "DGX Benchmark on collection and notification policies for stakeholder data"WFA member benchmark on collection and notification policies for stakeholder data
-
Digital policyData collection & privacyDGX Benchmark on customer data retention and notification
Read more about "DGX Benchmark on customer data retention and notification"WFA member benchmark about member retention and notification policies for customer data.
-
Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketingData Driven Marketing 2018 survey results
Read more about "Data Driven Marketing 2018 survey results"WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback