Posts about Data management

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  1.    DGX meeting overview (November 2019)
    Brand safetyDigital policyBrand safetySelf-regulationData collection & privacy

    DGX meeting overview (November 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

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  2.    Benchmark: Managing slow moving or obsolete (SLOB) products
    Marketing operationsMarketing procurement

    Benchmark: Managing slow moving or obsolete (SLOB) products

    This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.

    Read more about "Benchmark: Managing slow moving or obsolete (SLOB) products"
  3.    Benchmark: Procurement systems for marketing
    Marketing procurement

    Benchmark: Procurement systems for marketing

    This WFA member benchmark covers the usage of buying cannels / procure-to-pay systems that WFA members employ and whether they would…

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  4.    Survey: Media Planning & Buying Management Tools
    Media governanceMarketing operationsMarketing procurement

    Survey: Media Planning & Buying Management Tools

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…

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  5.    Webinar: Blockchain in Marketing
    Marketing technologyMarketing technology

    Webinar: Blockchain in Marketing

    During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…

    Read more about "Webinar: Blockchain in Marketing"
  6.    DGX Benchmark on collection and notification policies for stakeholder data
    Digital policyData & analyticsData collection & privacy

    DGX Benchmark on collection and notification policies for stakeholder data

     WFA member benchmark on collection and notification policies for stakeholder data

    Read more about "DGX Benchmark on collection and notification policies for stakeholder data"
  7.    DGX Benchmark on customer data retention and notification
    Digital policyData collection & privacyData-driven marketing

    DGX Benchmark on customer data retention and notification

     WFA member bechmark. For additional details, please log in.

    Read more about "DGX Benchmark on customer data retention and notification"
  8.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData & analyticsData-driven marketingMarketing effectiveness

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

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  9.    Data Driven Marketing 2018 survey results
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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  10.    The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

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  11.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

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  12.    DGX benchmark on Facebook’s classification of 1st vs 3rd party
    Digital policyData & analyticsData-driven marketing

    DGX benchmark on Facebook’s classification of 1st vs 3rd party

    WFA member benchmark. For additional details, please log in.

    Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"