Posts about Data management

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  1.    Recommendations to master data & tech (2017)
    Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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  2.    A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Audience measurementConsumer insightData & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA member benchmark. For additional details, please log in.

    Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
  3.    DGX Meeting Overview (February 2017)
    Digital policyData collection & privacy

    DGX Meeting Overview (February 2017)

    Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

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  4.    ‘SPARCS’ – a framework to plan for your digital transformation
    Digital transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

    Read more about "‘SPARCS’ – a framework to plan for your digital transformation"
  5.    Five step process to Data Driven Marketing (2017)
    Digital transformationData & analytics

    Five step process to Data Driven Marketing (2017)

       

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  6.    10 steps to close the gap between digital consumers and businesses
    Digital transformationConsumer insightData-driven marketing

    10 steps to close the gap between digital consumers and businesses

       

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  7.    Benchmark on setting up knowledge/insights sharing platforms
    Data & analytics

    Benchmark on setting up knowledge/insights sharing platforms

     WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…

    Read more about "Benchmark on setting up knowledge/insights sharing platforms"
  8.    Benchmark on recommended Customer Data Strategy Consultants
    Agency managementMarketing procurementData & analytics

    Benchmark on recommended Customer Data Strategy Consultants

     WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

    Read more about "Benchmark on recommended Customer Data Strategy Consultants"
  9.    Benchmark an Introduction to sourcing Consumer Insights
    Agency managementMarketing procurementData & analytics

    Benchmark an Introduction to sourcing Consumer Insights

    WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…

    Read more about "Benchmark an Introduction to sourcing Consumer Insights"
  10.    Benchmark on the use of DMPs by insights teams to generate consumer insights
    ProgrammaticData & analyticsData-driven marketing

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

    Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"
  11.    Survey on data driven marketing (DDM)
    Digital transformationData & analyticsData-driven marketing

    Survey on data driven marketing (DDM)

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

    Read more about "Survey on data driven marketing (DDM)"
  12.    Benchmark on digital insight and innovation generation
    Organisation & structureData & analytics

    Benchmark on digital insight and innovation generation

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…

    Read more about "Benchmark on digital insight and innovation generation"