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Digital policyData collection & privacy
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The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.
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Digital policySelf-regulation
WFA position on data and privacy
This position paper outlines WFA's vision regarding data and privacy.
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WFA submission - Report on the application of the GDPR
WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).
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Digital policyData collection & privacy
Survey: Data ethics (2020)
WFA survey on how members are managing challenges around data ethics and what practices exist within their company.
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Digital policyMarketing procurement
Webinar: WFA in 2020 - What’s now, what’s next
The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the…
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Digital policyData collection & privacy
DGX Benchmark: Opt-in rates for cookie consent (Europe)
This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.
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Digital policyData collection & privacy
Data Ethics Board meeting overview (March 2020)
Overview of the Data Ethics Board meeting held on 12 March 2020.
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Digital policyData collection & privacy
ePrivacy task force Meeting Overview (March 2020, Brussels)
Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.
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Data Ethics Board meeting overview (January 2020, London)
Overview of the Data Ethics Board meeting held on 21 January 2020.
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Digital policy
Everyone’s talking about… privacy
A new proposal for the often-nicknamed 'cookie law' sent waves through Brussels (and beyond) this February. Catherine Armitage…
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Digital policyFood marketingSelf-regulationMarketing to childrenMarketing law
RAC Programme Meeting Overview (February 2020)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on 19 February in Brussels.