Posts about Digital policy

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  1.    WFA Q&A session with Google on advertiser identity verification
    Digital policyData collection & privacy

    WFA Q&A session with Google on advertiser identity verification

    Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads…

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  2.    Webinar: The EU Pledge - a practical guide for marketers
    Digital policyFood marketingSelf-regulationMarketing to children

    Webinar: The EU Pledge - a practical guide for marketers

    The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

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  3.    WFA position on data and privacy
    Digital policySelf-regulation

    WFA position on data and privacy

    This position paper outlines WFA's vision regarding data and privacy.

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  4.    WFA submission - Report on the application of the GDPR
    Digital policyMarketing lawData collection & privacy

    WFA submission - Report on the application of the GDPR

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

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  5.    Survey: Data ethics (2020)
    Digital policyData collection & privacy

    Survey: Data ethics (2020)

    WFA survey on how members are managing challenges around data ethics and what practices exist within their company.

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  6.    Webinar: WFA in 2020 - What’s now, what’s next
    Digital policyMarketing procurement

    Webinar: WFA in 2020 - What’s now, what’s next

    The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the…

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  7.    DGX Benchmark: Opt-in rates for cookie consent (Europe)
    Digital policyData collection & privacy

    DGX Benchmark: Opt-in rates for cookie consent (Europe)

    This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.

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  8.    Data Ethics Board meeting overview (March 2020)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (March 2020)

    Overview of the Data Ethics Board meeting held on 12 March 2020.

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  9.    ePrivacy task force Meeting Overview (March 2020, Brussels)
    Digital policyData collection & privacy

    ePrivacy task force Meeting Overview (March 2020, Brussels)

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.

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  10.    Data Ethics Board meeting overview (January 2020, London)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (January 2020, London)

    Overview of the Data Ethics Board meeting held on 21 January 2020.

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  11.    Everyone’s talking about… privacy
    Digital policy

    Everyone’s talking about… privacy

    A new proposal for the often-nicknamed 'cookie law' sent waves through Brussels (and beyond) this February. Catherine Armitage…

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  12.    RAC Programme Meeting Overview (February 2020)
    Digital policyFood marketingSelf-regulationMarketing to childrenMarketing law

    RAC Programme Meeting Overview (February 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on 19 February in Brussels.

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