Posts about Digital policy

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  1.    PAG Meeting Overview (November 2024)
    Digital policyMarketing law

    PAG Meeting Overview (November 2024)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 26 November 2024

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  2.    AI Community meeting overview (November 2024)
    Digital policyMarketing technologyAIMarketing technologyMarketing technology

    AI Community meeting overview (November 2024)

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…

    Read more about "AI Community meeting overview (November 2024)"
  3.    AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
    Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…

    Read more about "AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses"
  4.    Children and teens online safety overview
    Digital policyMarketing to children

    Children and teens online safety overview

    An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available…

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  5.    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
    Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…

    Read more about "AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking"
  6.    Ireland’s Online Safety Code: Implications for advertisers
    Digital policyMarketing to childrenMarketing law

    Ireland’s Online Safety Code: Implications for advertisers

    An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms. 

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  7.    PAG Meeting Overview (September 2024)
    Digital policyMarketing law

    PAG Meeting Overview (September 2024)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024

    Read more about "PAG Meeting Overview (September 2024)"
  8.    WFA Regulatory Tracker: Gen AI Transparency Obligations
    Digital policyMarketing lawAI (Artificial Intelligence)AI

    WFA Regulatory Tracker: Gen AI Transparency Obligations

    An overview of AI transparency obligations key markets globally

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  9.    This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns
    Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

    Read more about "This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns"
  10.    Consumer perspectives on AI in advertising & marketing
    Digital policyAI (Artificial Intelligence)AI

    Consumer perspectives on AI in advertising & marketing
    Open to WFA members only

    Keep track of consumers expectations and perspectives on the use of generative AI in advertising and…

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  11.    AI Community, September 17th, 2024
    Digital policyMarketing technologyAIMarketing technologyMarketing technology

    AI Community, September 17th, 2024

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…

    Read more about "AI Community, September 17th, 2024"
  12.    Google’s third-party cookie U-turn
    Digital policy

    Google’s third-party cookie U-turn

    After four years of testing, industry dialogue, regulatory involvement and timeline delays, Google has abandoned its current plans…

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