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Digital policyMarketing law
WFA Submission – 2nd report on the application of the GDPR
WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation…
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Digital policy
Unpacking the Digital Services Act: A Q&A session with Google
A Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its…
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Digital policy
DGX meeting overview (November 2023)
Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.
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Digital policy
WFA position paper on DMA implementation
WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…
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Digital policy
PAG Meeting Overview (November 2023)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.
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Digital policyAIData collection & privacy
Data Ethics Workshop: Generative AI
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
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Digital policy
Unpacking the Digital Services Act: A Q&A session with TikTok
A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…
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Digital policy
Meta’s behavioural advertising practices in Europe
A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
Last update:…
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Digital policy
Unpacking the Digital Services Act: A Q&A session with Meta
A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…
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Digital policy
DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
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Digital policy
The Digital Services Act: changing the rules of the (advertising) game?
At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…
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Digital policy
DGX meeting overview (September 2023, New York)
Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023