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Integrated marketingDigital transformationMarketing operationsMedia transformation
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WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
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Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
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Cristina Diezhandino named WFA Global Marketer of the Year 2022
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WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
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WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
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Content marketingCreativityMedia InnovationNew Media OpportunitiesDigital transformation
Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
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Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
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Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store…
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WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…