Posts about Digital transformation

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  1.    Spotlight: Gaming Demystified 2021
    ChannelsGamingIntegrated marketingDigital transformation

    Spotlight: Gaming Demystified 2021

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

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  2.    WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah

    WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.

    Read more about "WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah"
  3.    WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman

    WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.

    Read more about "WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman"
  4.    What’s worth keeping post pandemic
    Brand purposeBrand reputationDigital transformation

    What’s worth keeping post pandemic

    The pandemic has changed everything but what new priorities, behaviours or ways of working from the last two years would jury…

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  5.    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"
  6.    CMO Forum meeting overview (September 2021)
    Agency managementCreativityDigital transformationOrganisation & structure

    CMO Forum meeting overview (September 2021)

    Overview of the CMO Forum held remotely on September 8, 2021.

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  7.    Five CMOs with five post lockdown tips
    Brand purposeBrand reputationDigital transformationMarketing capabilitiesOrganisation & structure

    Five CMOs with five post lockdown tips

    Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…

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  8.    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

    WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

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  9.    CMO Forum meeting overview (June 2021)
    Agency managementDigital transformationOrganisation & structure

    CMO Forum meeting overview (June 2021)

    Overview of the CMO Forum held remotely on June 2, 2021.

    Read more about "CMO Forum meeting overview (June 2021)"
  10.    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight

    WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.

    Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"
  11.    Marketing has the chance to lead post pandemic but structures need an overhaul
    Brand purposeDigital transformationMarketing capabilitiesOrganisation & structure

    Marketing has the chance to lead post pandemic but structures need an overhaul

    Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…

    Read more about "Marketing has the chance to lead post pandemic but structures need an overhaul"
  12.    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Digital transformationMarketing capabilitiesMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

    Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"