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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.
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Brand purposeDigital transformationMarketing capabilitiesOrganisation & structure
Marketing has the chance to lead post pandemic but structures need an overhaul
Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…
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Marketing technologyDigital transformationMarketing capabilitiesMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
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Digital transformationMarketing operations
Marketing Transformation - Delivering the future fit organisation
The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…
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Digital transformation
C-Suite support, freedom and training critical to marketing transformation, WFA research
Legacy operating models can inhibit successful change in early stages
22% of major multinationals have a well-advanced…
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Marketing technologyDigital transformationMarketing technologyMarketing technology
Belgium’s first virtual Trends Day identifies 5 key industry trends
More than 1,500 industry professionals from Belgium and beyond attended this year’s virtual UBA Trends Day
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Brand purposeDigital transformationMarketing capabilitiesOrganisation & structureData collection & privacy
Four WFA partner predictions for 2020
Four of WFA’s strategic partners share their views on what will define marketing for the year ahead
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Digital transformation
The Customer Framework becomes WFA's global strategic partner for Transformation
Strategic partners help WFA improve on the value delivered to members against a number of priority areas
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Integrated marketingDigital transformation
7 things to keep in mind when designing for integration
There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace…
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Media governanceDigital transformationMedia transformation
Media Transformation - Case Study 2: Royal Philips
The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…
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Digital transformation
WFA President and CEO acknowledged for helping shape the digital industry
Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing…
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ChannelsGamingIntegrated marketingDigital transformation
Gaming Demystified: Unlocking brand growth opportunities in video gaming
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…