Related content
-
Digital transformationWFA President and CEO acknowledged for helping shape the digital industry
Read more about "WFA President and CEO acknowledged for helping shape the digital industry"Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing…
-
ChannelsGamingIntegrated marketingDigital transformationGaming Demystified: Unlocking brand growth opportunities in video gaming
Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
-
Agency review & pitchingDigital transformationMarketing operationsBenchmark: Naming Agency recommendations
Read more about "Benchmark: Naming Agency recommendations"WFA member benchmark on naming agency recommendations.
-
Digital transformationOrganisation & structureSetting up a digital hub? Don’t forget to plug in the people
Read more about "Setting up a digital hub? Don’t forget to plug in the people"In our fast-paced world, increasingly powered by artificial intelligence, your best bet as a marketer might just be a room full of…
-
Digital transformationMarketing procurementSourcing Forum meeting overview (May 2019)
Read more about "Sourcing Forum meeting overview (May 2019)"Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.
-
Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketingThe State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
-
Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technologyAPAC Programmatic Maturity Report 2018
Read more about "APAC Programmatic Maturity Report 2018"WFA member report. For additional details, please log in.
-
Media governanceDigital transformationMedia transformationMedia Transformation Case Study: Deutsche Telekom
Read more about "Media Transformation Case Study: Deutsche Telekom"This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…
-
ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technologyBenchmark: Programmatic Practice & Proficiency in APAC
Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
-
ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technologyWFA study ranks countries by programmatic maturity
Read more about "WFA study ranks countries by programmatic maturity"Advertisers need to tailor approach according to market development
-
ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology
Survey on the Future of Programmatic Media
Read more about "Survey on the Future of Programmatic Media"WFA member survey. For additional details, please log in.
-
Digital policyDigital transformationData collection & privacyAre you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…