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Overview of the Responsible Advertising and Children (RAC) Programme meeting held on September 18th, 2019 in Brussels
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Joint advertising industry position paper on collective redress
This is a joint advertising industry position paper, co-signed by WFA, on the Proposal for a directive on collective redress.
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Food marketingMarketing law
WFA co-signs letter raising concerns about Dual Quality law
FoodDrinkEurope-AIM-WFA comments on TRIS notification 2019/258/CZ on the Czech Draft act amending Act No 634/1992 on consumer…
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RAC Programme meeting overview (May 2019)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on May 8th, 2019 in Brussels
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Building a future-proof marketing procurement strategy
In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
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Brand safetyDigital policyBrand safetyFood marketingMarketing lawOrganisation & structure
PAG Meeting Overview (May 2019, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.
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Integrated marketing
Benchmark on shifting consumer behavior in Germany
WFA member bechmark. For additional details, please log in.
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Digital policyFood marketingMarketing lawData collection & privacy
PAG Meeting Overview (February 2019, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in…
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Digital policyData collection & privacy
Facebook and GDPR benchmark
This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…
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Digital policyData collection & privacy
DGX Benchmark on Facebook and GDPR
This benchmark gathers replies about member’s perspectives on Facebook and GDPR
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Marketing law
Joint Business Statement on collective redress in view of European Parliament IMCO vote
This is a joint business statement, co-signed by WFA, on collective redress in view of European Parliament IMCO…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Benchmark on Engaging with local freelancers in Europe
WFA benchmark with insights on how to engage with relevant freelancer talent locally.