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  1.    Media Forum Meeting Overview – Responsible Media & Media Measurement GMW (6th April 2022)
    Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness

    Media Forum Meeting Overview – Responsible Media & Media Measurement GMW (6th April 2022)

    Meeting overview and presentations from WFA’s Media Forum during GMW on 6th April 2022

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  2.    WFA launches guide to diversity and representation in media planning and buying
    Diversity & Inclusion

    WFA launches guide to diversity and representation in media planning and buying

    New framework details potential issues and opportunities in key areas

    Read more about "WFA launches guide to diversity and representation in media planning and buying"
  3.    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
    Diversity & Inclusion

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

    Most common forms of discrimination globally were reported on the basis of age and family…

    Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"
  4.    WFA launches Latin American guide to diversity and representation through the creative process
    Diversity & Inclusion

    WFA launches Latin American guide to diversity and representation through the creative process

    New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…

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  5.    Inclusive equals results
    Diversity & Inclusion

    Inclusive equals results

    New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…

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  6.    Industry’s unprecedented show of unity to tackle DEI
    Diversity & Inclusion

    Industry’s unprecedented show of unity to tackle DEI

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…

    Read more about "Industry’s unprecedented show of unity to tackle DEI"
  7.    BRIM: Black Representation in Marketing
    Diversity & Inclusion

    BRIM: Black Representation in Marketing

    A new UK cross-industry initiative to improve the representation of Black people in marketing.

    Create meaningful change by…

    Read more about "BRIM: Black Representation in Marketing"
  8.    Marketing industry launches first-ever global diversity and inclusion census
    Diversity & Inclusion

    Marketing industry launches first-ever global diversity and inclusion census

    Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…

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  9.    WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
    Diversity & Inclusion

    WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm

    National advertiser and agency associations in 27 markets will promote research and…

    Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"
  10.    Unstereotype Alliance 'State of the Industry' report 2021
    Diversity & Inclusion

    Unstereotype Alliance 'State of the Industry' report 2021

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  11.    One year after George Floyd
    Diversity & Inclusion

    One year after George Floyd

    Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…

    Read more about "One year after George Floyd"
  12.    WFA launches guide to diversity and representation through the creative funnel
    Diversity & Inclusion

    WFA launches guide to diversity and representation through the creative funnel

    Comprehensive framework details potential issues at every stage of the creative process

    Read more about "WFA launches guide to diversity and representation through the creative funnel"