Related content
-
Accelerating to equal
A view by Marc Pritchard, Chief Brand Officr, P&G
-
Inclusion starts at home
WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
-
True equality is a work-in-progress
A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
-
Diversity & Inclusion
A Marketer's Approach to Diversity and Inclusion
This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work…
-
The Unstereotype Metric
Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising
-
Let's talk about bias
How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of…
-
Advertising has rebranded diversity, and it isn’t a positive change
Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…
-
How to create LGBTQ+ inclusive advertising
This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…
-
Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…
-
Diversity & InclusionBrand purpose
Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
-
The Gender Equality Measure
The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by…
-
Diversity & Inclusion
WFA talks Better Marketing: Gender and diversity
At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…