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Audience measurementBrand safetyMedia governanceBrand safetyDiversity & Inclusion
WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
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Alcohol marketing
Alcohol Marketing Road Test
Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.
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Brand safetyChannelsBrand safetySelf-regulation
Benchmark: Tracking media in-feed on social platforms
WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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Diversity & Inclusion
WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Charter defines set of universal requirements for global organisations to improve their…
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Brand safetyBrand safety
GARM Adjacency Standards Framework
This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…
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Brand safetyBrand safety
GARM Brand Safety Floor + Suitability Framework
This document is designed to provide GARM members with a common understanding of key definitions and categories. Last…
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Diversity & Inclusion
ANA unveils guidelines for working with diverse suppliers
New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI…
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Self-regulation
WFA issues guidance for brands on making credible environmental claims
New research indicates that 64% of Planet Pledge signatories now have ethical…
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WFA Environmental Claims Guidance: Annex documents
Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance
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Media governanceMedia transparency
Media Contract Guidance for Advertisers: Global Best Practice
This document, created in partnership with FirmDecisions, is the first global guide to best practice in media contracts for…
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Diversity & Inclusion
WFA launches guide to diversity and representation in media planning and buying
New framework details potential issues and opportunities in key areas
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Diversity & Inclusion
New guide addressing Diversity & Inclusion in brand safety
The guide has been developed by the European Association of Communication Agencies (EACA)