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  1.    How a good scope of work program can benefit an organisation
    Agency management

    How a good scope of work program can benefit an organisation

    Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…

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  2.    Advertising production payment guidelines
    Agency managementAgency remuneration & contractsProduction

    Advertising production payment guidelines

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…

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  3.    Handbook of good practices and responsibility for ending harassment in events
    Self-regulationGender & diversity

    Handbook of good practices and responsibility for ending harassment in events

    This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA),…

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  4.    Swedish  Advertisers' guide to digital advertising
    Media governanceMedia transparency

    Swedish Advertisers' guide to digital advertising

    New guide from the Swedish Advertisers which aims to help…

    Read more about "Swedish Advertisers' guide to digital advertising"
  5.    Putting People First: 10 years of WFA's Project Reconnect
    Brand purposeBrand reputation

    Putting People First: 10 years of WFA's Project Reconnect

    10 years of learnings from running Project Reconnect

    Read more about "Putting People First: 10 years of WFA's Project Reconnect"
  6.    6 tips to keep in mind when marketing to children online
    Digital policyMarketing to childrenData collection & privacy

    6 tips to keep in mind when marketing to children online

    This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit…

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  7.    Data Processing Agreement for Advertisers (2018)
    Digital policyData collection & privacy

    Data Processing Agreement for Advertisers (2018)

    This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World…

    Read more about "Data Processing Agreement for Advertisers (2018)"
  8.    Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)
    Agency managementAgency remuneration & contracts

    Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)

    El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de…

    Read more about "Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)"
  9.    Global Media Charter
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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  10.    A guide to progressive gender portrayals in advertising
    Gender & diversityBrand purpose

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

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  11.    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
    Digital policyData & analyticsData collection & privacyData-driven marketing

    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges

    WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…

    Read more about "GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges"
  12.    WFA DGX Guide to Data Transparency & GDPR
    Digital policyData collection & privacyData-driven marketing

    WFA DGX Guide to Data Transparency & GDPR

    A practical guide to ensuring responsible data use across the entire digital advertising value chain.

    Member-only content,…

    Read more about "WFA DGX Guide to Data Transparency & GDPR"