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  1.    Alcohol Marketing Road Test
    Alcohol marketing

    Alcohol Marketing Road Test

    Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.

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  2.    Benchmark: Tracking media in-feed on social platforms
    Brand safetyChannelsBrand safetySelf-regulation

    Benchmark: Tracking media in-feed on social platforms

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

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  3.    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
    Diversity & Inclusion

    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion

    Charter defines set of universal requirements for global organisations to improve their…

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  4.    GARM Adjacency Standards Framework
    Brand safetyBrand safety

    GARM Adjacency Standards Framework

    This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…

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  5.    GARM Brand Safety Floor + Suitability Framework
    Brand safetyBrand safety

    GARM Brand Safety Floor + Suitability Framework

    This document is designed to provide GARM members with a common understanding of key definitions and categories. Last…

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  6.    ANA unveils guidelines for working with diverse suppliers
    Diversity & Inclusion

    ANA unveils guidelines for working with diverse suppliers

    New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI…

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  7.    WFA issues guidance for brands on making credible environmental claims
    Self-regulation

    WFA issues guidance for brands on making credible environmental claims

    New research indicates that 64% of Planet Pledge signatories now have ethical…

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  8.    WFA Environmental Claims Guidance: Annex documents

    WFA Environmental Claims Guidance: Annex documents

    Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance

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  9.    Media Contract Guidance for Advertisers: Global Best Practice
    Media governanceMedia transparency

    Media Contract Guidance for Advertisers: Global Best Practice

    This document, created in partnership with FirmDecisions, is the first global guide to best practice in media contracts for…

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  10.    WFA launches guide to diversity and representation in media planning and buying
    Diversity & Inclusion

    WFA launches guide to diversity and representation in media planning and buying

    New framework details potential issues and opportunities in key areas

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  11.    New guide addressing Diversity & Inclusion in brand safety
    Diversity & Inclusion

    New guide addressing Diversity & Inclusion in brand safety

    The guide has been developed by the European Association of Communication Agencies (EACA)

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  12.    Data Safety in 2021: Benchmark & Analysis
    Digital policyMarketing lawData collection & privacy

    Data Safety in 2021: Benchmark & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…

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