Posts about Guides & templates

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1. 
   Guides & templates

   17 June 2022
   Brand safetyBrand safety

   GARM Brand Safety Floor + Suitability Framework

   Open to WFA members only

   WFA

   Please note that GARM was discontinued on August 8 2024. See more here.

   This document is designed to provide GARM…

   Read more about "GARM Brand Safety Floor + Suitability Framework"
2. 
   NewsGuides & templates

   20 May 2022
   Diversity & Inclusion

   ANA unveils guidelines for working with diverse suppliers

   WFA

   New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI…

   Read more about "ANA unveils guidelines for working with diverse suppliers"
3. 
   Press releasesGuides & templates

   4 April 2022
   Self-regulation

   WFA issues guidance for brands on making credible environmental claims

   WFA

   New research indicates that 64% of Planet Pledge signatories now have ethical…

   Read more about "WFA issues guidance for brands on making credible environmental claims"
4. 
   Guides & templates

   31 March 2022

   WFA Environmental Claims Guidance: Annex documents

   WFA

   Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance

   Read more about "WFA Environmental Claims Guidance: Annex documents"
5. 
   Press releasesGuides & templates

   21 January 2022
   Diversity & Inclusion

   WFA launches guide to diversity and representation in media planning and buying

   WFA

   New framework details potential issues and opportunities in key areas

   Read more about "WFA launches guide to diversity and representation in media planning and buying"
6. 
   Guides & templates

   16 December 2021
   Diversity & Inclusion

   New guide addressing Diversity & Inclusion in brand safety

   WFA

   The guide has been developed by the European Association of Communication Agencies (EACA)

   Read more about "New guide addressing Diversity & Inclusion in brand safety"
7. 
   Guides & templatesReports & whitepapers

   26 November 2021
   Digital policyMarketing lawData collection & privacy

   Data Safety in 2021: Benchmark & Analysis

   WFA

   Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…

   Read more about "Data Safety in 2021: Benchmark & Analysis"
8. 
   Benchmarks & surveysGuides & templates

   25 October 2021
   Agency review & pitchingAgency rosters

   Benchmark: Pitch Consultant Selection Criteria

   WFA

   WFA member benchmark and scorecard template on Pitch Consultant Selection

   Read more about "Benchmark: Pitch Consultant Selection Criteria"
9. 
   NewsGuides & templatesCase studies

   28 September 2021
   Diversity & Inclusion

   WFA launches Latin American guide to diversity and representation through the creative process

   WFA

   New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…

   Read more about "WFA launches Latin American guide to diversity and representation through the creative process"
10. 
    Press releasesGuides & templatesCase studies

    30 March 2021
    Diversity & Inclusion

    WFA launches guide to diversity and representation through the creative funnel

    WFA

    Comprehensive framework details potential issues at every stage of the creative process

    Read more about "WFA launches guide to diversity and representation through the creative funnel"
11. 
    Guides & templates

    16 March 2021
    Marketing procurement

    Guide to Ecommerce content production optimisation

    APR

    APR is providing this guide free to WFA members as an introduction to exploring ecommerce through a content production lens.

    Read more about "Guide to Ecommerce content production optimisation"
12. 
    OpinionsGuides & templates

    3 February 2021
    Marketing procurement

    Defining world-class standards for marketing procurement

    Laura Forcetti

    To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global…

    Read more about "Defining world-class standards for marketing procurement"