Posts about Guides & templates

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  1.    WFA issues guidance for brands on making credible environmental claims
    Self-regulation

    WFA issues guidance for brands on making credible environmental claims

    New research indicates that 64% of Planet Pledge signatories now have ethical…

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  2.    WFA Environmental Claims Guidance: Annex documents

    WFA Environmental Claims Guidance: Annex documents

    Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance

    Read more about "WFA Environmental Claims Guidance: Annex documents"
  3.    WFA launches guide to diversity and representation in media planning and buying
    Diversity & Inclusion

    WFA launches guide to diversity and representation in media planning and buying

    New framework details potential issues and opportunities in key areas

    Read more about "WFA launches guide to diversity and representation in media planning and buying"
  4.    New guide addressing Diversity & Inclusion in brand safety
    Diversity & Inclusion

    New guide addressing Diversity & Inclusion in brand safety

    The guide has been developed by the European Association of Communication Agencies (EACA)

    Read more about "New guide addressing Diversity & Inclusion in brand safety"
  5.    Data Safety in 2021: Benchmark & Analysis
    Digital policyMarketing lawData collection & privacy

    Data Safety in 2021: Benchmark & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…

    Read more about "Data Safety in 2021: Benchmark & Analysis"
  6.    Benchmark: Pitch Consultant Selection Criteria
    Agency review & pitchingAgency rosters

    Benchmark: Pitch Consultant Selection Criteria

    WFA member benchmark and scorecard template on Pitch Consultant Selection

    Read more about "Benchmark: Pitch Consultant Selection Criteria"
  7.    WFA launches Latin American guide to diversity and representation through the creative process
    Diversity & Inclusion

    WFA launches Latin American guide to diversity and representation through the creative process

    New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…

    Read more about "WFA launches Latin American guide to diversity and representation through the creative process"
  8.    WFA launches guide to diversity and representation through the creative funnel
    Diversity & Inclusion

    WFA launches guide to diversity and representation through the creative funnel

    Comprehensive framework details potential issues at every stage of the creative process

    Read more about "WFA launches guide to diversity and representation through the creative funnel"
  9.    Guide to Ecommerce content production optimisation
    Marketing procurement

    Guide to Ecommerce content production optimisation

    APR is providing this guide free to WFA members as an introduction to exploring ecommerce through a content production lens.

    Read more about "Guide to Ecommerce content production optimisation"
  10.    Defining world-class standards for marketing procurement
    Marketing procurement

    Defining world-class standards for marketing procurement

    To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global…

    Read more about "Defining world-class standards for marketing procurement"
  11.    ABA Manual for compliance with Brazil’s Data Protection Law
    Digital policyMarketing to childrenMarketing law

    ABA Manual for compliance with Brazil’s Data Protection Law

    Brazilian advertiser association ABA produces manual for compliance with the LGPD

    Read more about "ABA Manual for compliance with Brazil’s Data Protection Law"
  12.    Data Safety Benchmarking & Analysis
    Digital policyMarketing lawData collection & privacy

    Data Safety Benchmarking & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…

    Read more about "Data Safety Benchmarking & Analysis"