Posts about Guides & templates

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  1.    Handbook of good practices and responsibility for ending harassment in events
    Self-regulationDiversity & Inclusion

    Handbook of good practices and responsibility for ending harassment in events

    This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA),…

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  2.    Swedish  Advertisers' guide to digital advertising
    Media governanceMedia transparency

    Swedish Advertisers' guide to digital advertising

    New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better…

    Read more about "Swedish Advertisers' guide to digital advertising"
  3.    Putting People First: 10 years of WFA's Project Reconnect
    Brand purposeBrand reputation

    Putting People First: 10 years of WFA's Project Reconnect

    10 years of learnings from running Project Reconnect

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  4.    6 tips to keep in mind when marketing to children online
    Digital policyMarketing to childrenData collection & privacy

    6 tips to keep in mind when marketing to children online

    This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit…

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  5.    Data Processing Agreement for Advertisers (2018)
    Digital policyData collection & privacy

    Data Processing Agreement for Advertisers (2018)

    This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World…

    Read more about "Data Processing Agreement for Advertisers (2018)"
  6.    Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)
    Agency managementAgency remuneration & contracts

    Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)

    El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de…

    Read more about "Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)"
  7.    Global Media Charter
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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  8.    A guide to progressive gender portrayals in advertising
    Diversity & InclusionBrand purpose

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

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  9.    WFA DGX Guide to Data Transparency & GDPR
    Digital policyData collection & privacy

    WFA DGX Guide to Data Transparency & GDPR

    A practical guide to ensuring responsible data use across the entire digital advertising value chain.

    Member-only content,…

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  10.    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
    Digital policyDigital transformationData collection & privacy

    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

    When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

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  11.    Advertising standards toolkit for the promotion of effective self-regulation
    Self-regulationValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…

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  12.    GDPR Guide for Marketers
    Digital policyMarketing to childrenData collection & privacy

    GDPR Guide for Marketers

    This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…

    Read more about "GDPR Guide for Marketers"