Posts about Guides & templates

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1. 
   Guides & templates

   2 February 2018
   Digital policyData collection & privacy

   WFA DGX Guide to Data Transparency & GDPR

   WFA, Labmatik

   A practical guide to ensuring responsible data use across the entire digital advertising value chain.

   Member-only content,…

   Read more about "WFA DGX Guide to Data Transparency & GDPR"
2. 
   Guides & templates

   15 December 2017
   Digital policyDigital transformationData collection & privacy

   Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

   WFA

   When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

   Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"
3. 
   Guides & templates

   11 September 2017
   Self-regulationValue of advertising

   Advertising standards toolkit for the promotion of effective self-regulation

   WFA

   Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…

   Read more about "Advertising standards toolkit for the promotion of effective self-regulation"
4. 
   Guides & templates

   5 September 2017
   Digital policyMarketing to childrenData collection & privacy

   GDPR Guide for Marketers

   WFA

   This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…

   Read more about "GDPR Guide for Marketers"
5. 
   Guides & templates

   8 August 2017
   Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics

   European Viewability Measurement Principles

   WFA

   Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

   Read more about "European Viewability Measurement Principles"
6. 
   Guides & templates

   3 June 2016
   Ad fraud & verificationProgrammaticAd blockingData & analytics

   Compendium of ad fraud knowledge for media investors

   WFA, Botlab.io

    The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

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7. 
   Guides & templates

   10 May 2016
   Self-regulationMarketing to childrenData collection & privacy

   Implementation Guide for Marketing Communications to Children Commitment

   WFA, The Consumer Goods Forum

   Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

   Read more about "Implementation Guide for Marketing Communications to Children Commitment"
8. 
   Guides & templates

   8 January 2015
   Agency evaluation & performanceAgency remuneration & contracts

   Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)

   WFA

   A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.

   Read more about "Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)"
9. 
   Guides & templates

   3 July 2014
   ProgrammaticAgency managementData & analytics

   Guide to Programmatic Media (2014)

   WFA

   An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

   Read more about "Guide to Programmatic Media (2014)"
10. 
    Guides & templates

    10 December 2013
    Agency review & pitching

    Guidelines on client-agency relations and best practice in the pitch process (2013)

    WFA, EACA

    This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch…

    Read more about "Guidelines on client-agency relations and best practice in the pitch process (2013)"
11. 
    Guides & templatesReports & whitepapers

    9 January 2008
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"