Related content
-
Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
-
Ad fraud & verificationProgrammaticAd blockingData & analytics
Compendium of ad fraud knowledge for media investors
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
-
Self-regulationMarketing to childrenData collection & privacy
Implementation Guide for Marketing Communications to Children Commitment
Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…
-
Agency evaluation & performanceAgency remuneration & contracts
Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.
-
ProgrammaticAgency managementData & analytics
Guide to Programmatic Media (2014)
An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…
-
Agency review & pitching
Guidelines on client-agency relations and best practice in the pitch process (2013)
This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch…
-
Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety
WFA Media Charter (2008)
This charter has been developed by the Media Committee of the WFA.
Its aim is to state the advertisers’ principles and…
- Previous page
- 1
- 2
- 3
- 4
- Next page