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  1.    Case study | Dell & Intel: I Will Always Be Me
    Diversity & Inclusion

    Case study | Dell & Intel: I Will Always Be Me

    Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

    This article was originally…

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  2.    Case study | Lacoste: The Théo Curin Collection
    Diversity & Inclusion

    Case study | Lacoste: The Théo Curin Collection

    Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

    This article was originally…

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  3.    GARM: 3 Years of Progress
    Brand safetyBrand safety

    GARM: 3 Years of Progress

    Please note that GARM was discontinued on August 8 2024. See more here.

    This report looks back on GARM's three-year…

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  4.    GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
    Brand safetyBrand safety

    GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    New adjacency standards were unveiled for Feed,…

    Read more about "GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse"
  5.    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
    Diversity & Inclusion

    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion

    Charter defines set of universal requirements for global organisations to improve their…

    Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"
  6.    GARM Adjacency Standards Framework
    Brand safetyBrand safety

    GARM Adjacency Standards Framework

    This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…

    Read more about "GARM Adjacency Standards Framework"
  7.    GARM Brand Safety Floor + Suitability Framework
    Brand safetyBrand safety

    GARM Brand Safety Floor + Suitability Framework
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    This document is designed to provide GARM…

    Read more about "GARM Brand Safety Floor + Suitability Framework"
  8.    WFA and GARM endorse strengthened EU Code of Practice on disinformation
    Digital policy

    WFA and GARM endorse strengthened EU Code of Practice on disinformation
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    Industry stakeholders, including WFA and GARM,…

    Read more about "WFA and GARM endorse strengthened EU Code of Practice on disinformation"
  9.    GARM expands membership to independent brand safety providers
    Brand safetyBrand safety

    GARM expands membership to independent brand safety providers
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    Expansion formalises existing…

    Read more about "GARM expands membership to independent brand safety providers"
  10.    WFA Policy Tracker
    Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…

    Read more about "WFA Policy Tracker"
  11.    AXA and Philips add their weight to WFA’s Planet Pledge

    AXA and Philips add their weight to WFA’s Planet Pledge

    WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…

    Read more about "AXA and Philips add their weight to WFA’s Planet Pledge"
  12.    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
    Brand purposeBrand reputationData-driven marketingMarketing effectiveness

    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

    WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…

    Read more about "WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp"