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Marketing operationsOrganisation & structure
CMO Forum meeting overview (April 2022)
Overview of the CMO Forum held remotely on April 6, 2022.
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Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness
Media Forum Meeting Overview – Responsible Media & Media Measurement GMW (6th April 2022)
Meeting overview and presentations from WFA’s Media Forum during GMW on 6th April 2022
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Digital policyMarketing law
The EU Digital Services Act: implications for advertisers
WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.
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Spotlight: Social Commerce: Taking the high street to the social feed
How do you take High Street to the Social Feed?
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Self-regulation
Global Guidance on Environmental Claims 2022
First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…
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Brand safetyBrand safety
Ukraine: Taking action on digital advertising
The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…
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Digital transformationMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…
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Media transparencyProgrammaticMedia measurement
Media Forum Meeting Overview (24th February 2022)
Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.
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Organisation & structure
Survey: Ukrainian Response
In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference.
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Digital transformationMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…
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Brand safetyBrand safety
Navigating digital media safety and suitability in the time of war
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
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Digital policy
Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?
A deep dive into the recent Belgian DPA ruling which found IAB Europe's TCF in breach of the GDPR, and unpack what it could mean for…