Posts about Industry issues

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1. 
   28 September 2022
   Digital policy

   Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows

   WFA

   New CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and AI

   Read more about "Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows"
2. 
   27 September 2022
   Digital policy

   The CMO Guide to Data Ethics in Practice

   WFA

   The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory…

   Read more about "The CMO Guide to Data Ethics in Practice"
3. 
   Benchmarks & surveys

   14 September 2022
   Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

   WFA Benchmark – Web tracking in a cookieless world

   WFA

   A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…

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4. 
   Videos & webinars

   7 September 2022

   Spotlight: Clients & Creativity

   WFA

   Reversing the decline in creative communications effectiveness

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5. 
   Maps & infographics

   4 September 2022
   Food marketingMarketing to childrenMarketing law

   Food Marketing to Kids - Heatmap

   WFA

   An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…

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6. 
   Videos & webinars

   26 August 2022

   Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC

   WFA

   Repositioning apps for Businesses in APAC. 

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7. 
   Reports & whitepapers

   1 August 2022
   Self-regulationCreativity

   Clients and Creativity

   WFA

   With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…

   Read more about "Clients and Creativity"
8. 
   Guides & templates

   1 August 2022
   Alcohol marketing

   Alcohol Marketing Road Test

   WFA

   Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.

   Read more about "Alcohol Marketing Road Test"
9. 
   Reports & whitepapers

   28 July 2022

   Media’s got talent?

   WFA

   This joint WFA and MediaSense study examining global media talent was launched in May 2022 on the back of the Media2025 research…

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10. 
    Case studies

    27 July 2022
    Diversity & Inclusion

    Insight & Strategy | Ford: Very Gay Raptor

    Contagious I/O

    How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.

    This…

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11. 
    Case studies

    27 July 2022
    Diversity & Inclusion

    Case study | FELGTB: #RealVoicesOfPride

    Contagious I/O

    Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice

    This article was…

    Read more about "Case study | FELGTB: #RealVoicesOfPride"
12. 
    Case studies

    27 July 2022
    Diversity & Inclusion

    Insight & Strategy | WeCapital: Data Tienda

    Contagious I/O

    How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of…

    Read more about "Insight & Strategy | WeCapital: Data Tienda"