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  1.    Alcohol marketers seek to prevent minors from seeing alcohol ads
    Alcohol marketing

    Alcohol marketers seek to prevent minors from seeing alcohol ads

    There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the…

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  2.    Webinar: WFA in 2020 - What’s now, what’s next
    Digital policyMarketing procurement

    Webinar: WFA in 2020 - What’s now, what’s next

    The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the…

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  3.    WFA Policy Tracker
    Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…

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  4.    How-to guides for responsible alcohol marketing on social media
    Alcohol marketingSelf-regulation

    How-to guides for responsible alcohol marketing on social media

    Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media…

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  5.    Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
    Alcohol marketingSelf-regulation

    Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol

    The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol…

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  6.    DGX Benchmark: Opt-in rates for cookie consent (Europe)
    Digital policyData collection & privacy

    DGX Benchmark: Opt-in rates for cookie consent (Europe)

    This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.

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  7.    Data Ethics Board meeting overview (March 2020)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (March 2020)

    Overview of the Data Ethics Board meeting held on 12 March 2020.

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  8.    WFA amendment suggestions on EU ePrivacy Regulation
    Digital policyData collection & privacy

    WFA amendment suggestions on EU ePrivacy Regulation

    These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.

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  9.    ePrivacy task force Meeting Overview (March 2020, Brussels)
    Digital policyData collection & privacy

    ePrivacy task force Meeting Overview (March 2020, Brussels)

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.

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  10.    Food Marketing to Kids - Heatmap
    Digital policyFood marketingMarketing to childrenMarketing law

    Food Marketing to Kids - Heatmap

    An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…

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  11.    Webinar: Social Commerce in China
    Brand safetyChannelsBrand safetyInfluencers

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

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  12.    Alcohol Marketing: literature review
    Alcohol marketingSelf-regulationMarketing law

    Alcohol Marketing: literature review

    A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours

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