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Digital policyAIData collection & privacy
Data Ethics Workshop: Generative AI
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
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Joint industry statement against banning green claims on products containing certain substances
WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…
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Digital policy
Unpacking the Digital Services Act: A Q&A session with TikTok
A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…
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Digital policy
Meta’s behavioural advertising practices in Europe
A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
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Digital policy
Unpacking the Digital Services Act: A Q&A session with Meta
A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…
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Digital policy
DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
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Marketing to children
RAC Programme Meeting Overview (September 2023)
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20…
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Digital policySelf-regulationMarketing law
PAG Meeting Overview (September 2023)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.
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Will AI boost DEI efforts in advertising or destroy them?
Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…
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Brand safetyBrand safety
The risks are rising for big brands
Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
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Digital policy
DGX Benchmark: Meta Pixel
A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…
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Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.