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Digital policy
WFA Global Position on Digital Taxes
In response to recent developments which have seen regulators across the world put forward digital services taxes, WFA has developed…
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COVID has re-emphasised how brands must serve society
Phil Myers, WFA Deputy President and SVP Public Policy and Government Affairs, PepsiCo, on how the policy function has had to adapt…
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Food marketingMarketing to childrenMarketing law
Food Marketing to Kids - Heatmap
An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…
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Digital policyData collection & privacy
WFA Global Privacy Map
An overview of data protection & privacy regulation in key markets. Last updated: 25 February…
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Diversity & InclusionDigital transformationMarketing capabilitiesMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
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Food marketingMarketing to childrenMarketing law
RAC Programme Meeting Overview (February 2021)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 10 February 2021.
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Digital policyFood marketingSelf-regulationMarketing to childrenMarketing law
Introduction to WFA's policy groups
Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups
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Diversity & Inclusion
UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry
ISBA, Advertising Association and IPA to launch industry-wide census on diversity in UK advertising on March 10
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Marketing law
Q&A Session: EU Collective Redress – what impact on advertisers?
A Q&A session with the European Commission Directorate General Justice and Consumers
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Marketing to childrenMarketing law
Webinar: Regulating marketing to kids - five key trends affecting toy brands
A closer look at the latest regulatory trends to restrict marketing to children around the world.
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Marketing to childrenMarketing law
AVMSD transposition: State of play and key implications for advertisers
An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.
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Brand safetyMedia transparencyBrand safety
Turkish ad industry launches brand safety alliance
DPIP aims to help create a safer, more sustainable online media environment in Turkey