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  1.    Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
    Digital policy

    Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows

    New CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and AI

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  2.    The CMO Guide to Data Ethics in Practice
    Digital policy

    The CMO Guide to Data Ethics in Practice

    The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory…

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  3.    WFA Benchmark – Web tracking in a cookieless world
    Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

    WFA Benchmark – Web tracking in a cookieless world

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…

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  4.    Spotlight: Clients & Creativity

    Spotlight: Clients & Creativity

    Reversing the decline in creative communications effectiveness

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  5.    Food Marketing to Kids - Heatmap
    Food marketingMarketing to childrenMarketing law

    Food Marketing to Kids - Heatmap

    An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…

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  6.    Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC

    Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC

    Repositioning apps for Businesses in APAC. 

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  7.    Clients and Creativity
    Self-regulationCreativity

    Clients and Creativity

    With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…

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  8.    Alcohol Marketing Road Test
    Alcohol marketing

    Alcohol Marketing Road Test

    Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.

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  9.    Media’s got talent?

    Media’s got talent?

    This joint WFA and MediaSense study examining global media talent was launched in May 2022 on the back of the Media2025 research…

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  10.    Insight & Strategy | Ford: Very Gay Raptor
    Diversity & Inclusion

    Insight & Strategy | Ford: Very Gay Raptor

    How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.

    This…

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  11.    Case study | FELGTB: #RealVoicesOfPride
    Diversity & Inclusion

    Case study | FELGTB: #RealVoicesOfPride

    Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice

    This article was…

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  12.    Insight & Strategy | WeCapital: Data Tienda
    Diversity & Inclusion

    Insight & Strategy | WeCapital: Data Tienda

    How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of…

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