Posts about Industry issues

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  1.    Knowledge Spotlight: Trends in the APAC New Business Landscape
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyMarketing capabilitiesMarketing procurementMarketing technologyMarketing effectivenessMarketing technology

    Knowledge Spotlight: Trends in the APAC New Business Landscape

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"
  2.    WFA position paper on EU Digital Fairness Fitness Check
    Digital policy

    WFA position paper on EU Digital Fairness Fitness Check

    Potential policy positions that will guide WFA's advocacy on the Digital Fairness Act’s future legislative process as well as…

    Read more about "WFA position paper on EU Digital Fairness Fitness Check"
  3.    How will the cultural events of 2024 define your 2025?
    Diversity & Inclusion

    How will the cultural events of 2024 define your 2025?

    2024 has been a whirlwind year of changes and challenges. WFA strategic partners, Creative Equals, share four key cultural…

    Read more about "How will the cultural events of 2024 define your 2025?"
  4.    RAC Programme Meeting Overview (November 2024)
    Marketing to children

    RAC Programme Meeting Overview (November 2024)

    Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 27 November 2024.

    Read more about "RAC Programme Meeting Overview (November 2024)"
  5.    PAG Meeting Overview (November 2024)
    Digital policyMarketing law

    PAG Meeting Overview (November 2024)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 26 November 2024

    Read more about "PAG Meeting Overview (November 2024)"
  6.    Children and teens online safety overview
    Digital policyMarketing to children

    Children and teens online safety overview

    An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available…

    Read more about "Children and teens online safety overview"
  7.    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing
    Diversity & InclusionCreativityBrand purpose

    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing

    In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…

    Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"
  8.    Benchmark: Sustainable communication, advertising production and advertising behaviours
    Sustainability

    Benchmark: Sustainable communication, advertising production and advertising behaviours

    WFA member benchmark covering three topics relating to sustainability; communicating sustainability credentials on pack or at point…

    Read more about "Benchmark: Sustainable communication, advertising production and advertising behaviours"
  9.    Knowledge Spotlight: Digital Privacy 101
    Brand safetyMedia governanceMedia transparencyBrand safetyAIData & analyticsData-driven marketing

    Knowledge Spotlight: Digital Privacy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Digital Privacy 101"
  10.    Ireland’s Online Safety Code: Implications for advertisers
    Digital policyMarketing to childrenMarketing law

    Ireland’s Online Safety Code: Implications for advertisers

    An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms. 

    Read more about "Ireland’s Online Safety Code: Implications for advertisers"
  11.    RAC Programme Meeting Overview (September 2024)
    Marketing to children

    RAC Programme Meeting Overview (September 2024)

    Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 25 September 2024

    Read more about "RAC Programme Meeting Overview (September 2024)"
  12.    PAG Meeting Overview (September 2024)
    Digital policyMarketing law

    PAG Meeting Overview (September 2024)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024

    Read more about "PAG Meeting Overview (September 2024)"