Digital policyMarketing law
WFA Guide to EU Cookie Guidance
An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.
Benchmark: Sustainability & Marketing Consultants
WFA member benchmark on recommended sustainability and marketing consultants.
Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well…
Planet Pledge Leaders' Forum - Meeting Overview
An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.
Alcohol marketingAgency remuneration & contracts
WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…
Food marketingMarketing to childrenMarketing law
Food Marketing to Kids - Heatmap
An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…
Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law
WFA Policy Tracker
WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…
Marketing to childrenMarketing law
AVMSD transposition: State of play and key implications for advertisers
An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.
Media governanceMarketing law
Briefing: New Mexican media transparency law
A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early…
Food marketingSelf-regulationMarketing to children
Major food companies agree new self-regulatory controls on food marketing globally
Chocolates, candies/confectionery, potato crisps, soft drinks and ice creams will no longer be advertised to children under the age…
Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market
In this webinar, we discuss the EU Digital Services Act and Digital Markets Act, two legislative proposals current being considered…
Digital policyMarketing to children
WFA amendment suggestions on the EU Digital Markets Act
These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Markets Act